I am a trusted advisor and Market Insights & Strategy leader with 20+ years of experience driving growth and solving business challenges through data-driven, actionable insights in Market Development, Corporate / GTM / Brand Strategy, Brand Performance, Customer Experience, Advertising & Media, and Product Innovation.Combining robust technical expertise with exceptional client management and commercial acumen, I have led initiatives across APAC and global markets, ensuring operational excellence and customer satisfaction align seamlessly, while managing teams of up to 25 people.I value the breadth of my industry experience, spanning Travel & Tourism, Exports, FMCG, Technology, Banking, Insurance, Healthcare, Telecommunications, Entertainment, Energy, and Food & Beverage, among others.Key achievements include:• Expanded key account revenue by 400% over 10 years while boosting customer satisfaction• Increased the client base through successful marketing and relationship management• Secured >NZD$1M funding to implement a strategic destination plan• Enhanced operational efficiency by 40% through process optimization between internal units• Achieved employee satisfaction scores 50% higher than company average among my teamsAs a thought leader, I’ve spoken at industry events, contributed to media, and led initiatives that elevated my agency's and clients' market presence.Cultural understanding is essential in my work, and I am skilled at navigating the diverse dynamics of the APAC region. I am focused on bridging the gap between technology and the human aspect of customer journeys. Whether optimizing digital platforms or enhancing in-person experiences, I advocate for solutions that are efficient, effective, and user-centric.I thrive in dynamic environments and am driven to solve business challenges, build high-performing teams, and foster relationships that benefit clients and organizations. My approach is rooted in strong partnerships, commercial excellence, and core values of accountability, integrity, empathy, and growth.Outside of work, I am an avid traveller passionate about connecting with people and exploring their values, behaviours, and lifestyles. I enjoy outdoor adventures, scenic landscapes, photography, sports & exercise, and great food & wine. I also study Bahasa Indonesia. Let’s connect to explore how I can create exceptional experiences and meaningful growth for your brand.