Emma Montgomery Email and Phone Number

Clients: Blue Apron, Beauty Industry Group, Johnson & Johnson (Neostrata)- Served as a high-level strategist to the team, spearheading the paid social channel across 6 brands and maintaining in-depth performance reporting that proved the value of digital marketing.- Led a relaunch into paid social for a food subscription client that had been dark for 6+ months, garnering a cost per registration of 30% below goal.- Planned and executed an account restructure test for a high-end skincare brand that resulted in a 60% increase in ROAS year over year.- Managed a team of 3, facilitating trainings in ad platform management and media planning strategy.

Clients: Johnson & Johnson (Neostrata, Exuviance, Rogaine), Moda Operandi, Ariana Grande Fragrances, JLo Fragrances, Bulletin- Developed and oversaw the execution of full-funnel strategies for a luxury fashion brand with up to $7MM+ in working media budget to reach both awareness and direct response goals.- Coordinated an upper-funnel channel expansion strategy to support a skincare new product launch that generated a brand lift of 2.5% above benchmark and increased search volume by 77x - and iterated off of these results to drive a 30% improvement in brand lift in the second activation.- Built and maintained relationships with clients, ensuring the team was offering innovative and effective solutions to their business challenges.

Johnson & Johnson (Neostrata, Exuviance, Rogaine), Moda Operandi, Ariana Grande Fragrances, JLo Fragrances, UGG, Twitch, Waze- Compiled data to create comprehensive paid and organic performance reports, including analysis of main KPIs and creative performance to promote data-driven decisions.- Activated and managed influencers for a high impact media campaign for a celebrity fragrance brand that surpassed benchmarks by more than 20% and generated viral attention.

-Execute paid media strategies across social channels by determining campaign budgets, assigning audience targeting and briefing on creative assets.-Assessed KPIs and reconfigured campaigns to maximize ROAS and ensure that they're running in the most efficient manner.-Monitored social listening as related to the both the brand and competitors.

-Conducted in-depth audience analyses to inform targeting strategies for paid social campaigns. -Created strategic plans and recommendations to reach a target audience across social platforms-Collaborated with the team to execute buys across platforms and provide insights and optimizations against campaign performance

-Prepared leadership for media interactions, public appearances and panel discussions.-Constructed and executed earned media strategies to secure quality media coverage.-Developed speeches and presentations for leadership members.-Organized logistics and plan a successful ceremonial groundbreaking event hosting political, community and industry leaders.-Leveraged media trends and public sentiment to generate publicity in prominent news outlets.-Cultivated and maintained strong relationships with key journalists across all sectors, nationally and internationally.-Wrote and edited press releases, media alerts and product descriptions.

-Conducted market research to identify target publics when introducing the Wise Guys Certified Partner Program-Designed email marketing campaign for the program targeted to eleven specific audiences-Assisted in facilitating a Wise Guys sex and health education class by implementing their Male Responsibility Curriculum

-Supported the SBC team in organization and execution of events. -Set up and maintained the Eventbrite & Meetup pages of events, promoted events through social media channels. -Worked with each startup to build their brands and PR pipelines.-Brought the right journalists for the events. -Social Media marketing during events.-Generated the right content about the startup cohort to include in the SBC blog.