- Lead marketing and communications strategy as part of the senior executive team- Manage customer insight and market research to drive ABM and content plans- Collaborate with internal media relations and content teams to produce and disseminate thought leadership and business updates to engage target audiences. - Design, implement and measure marketing and communication campaigns for each customer segment, product/service & region/territory maximising digital and traditional… Show more - Lead marketing and communications strategy as part of the senior executive team- Manage customer insight and market research to drive ABM and content plans- Collaborate with internal media relations and content teams to produce and disseminate thought leadership and business updates to engage target audiences. - Design, implement and measure marketing and communication campaigns for each customer segment, product/service & region/territory maximising digital and traditional channels. - Negotiate key sponsorships to boost brand awareness and lead generation- Manage agency relationships- Manage marketing and communications budget to ensure max ROI- Manage joint marketing initiatives with key affinity professional service and Bank partners. Show less

Marketing consultancy services - effective marketing strategies and initiatives that will assist your business to develop and achieve visible and measurable results.By working together we'll find out where your business is now and where you need it to be to achieve your marketing or overall business goals. Mutually we'll identify the steps we need to take in-line with the budget you can afford. Whether you need to attract new customers, retain or generate more value from your… Show more Marketing consultancy services - effective marketing strategies and initiatives that will assist your business to develop and achieve visible and measurable results.By working together we'll find out where your business is now and where you need it to be to achieve your marketing or overall business goals. Mutually we'll identify the steps we need to take in-line with the budget you can afford. Whether you need to attract new customers, retain or generate more value from your existing customers, refresh the look of your brand or simply re-write your website content, Synergee Marketing will assist and support you every step of the way. Current clients include International Broking and Underwriting specialists Arthur J. Gallagher, Luxury 5 star Hotel and Country Estate Wroxall Abbey in Warwickshire and National Specialist Vehicle insurance brokers ClassicLine Insurance Services. To see how Synergee Marketing can help you develop your business please call email emma@synergeemarketing.co.uk. Show less

A member of the senior management team with the accountability for the development and implementation of the marketing and development plan to ensure the company achieves it's annual new business and retention targets.Management of three brands within both b2c and b2b environments. Have developed a successful marketing and business development team in less than 12 months and established key affinity partnerships that will feed the longer terms growth targets of the business both b2b and… Show more A member of the senior management team with the accountability for the development and implementation of the marketing and development plan to ensure the company achieves it's annual new business and retention targets.Management of three brands within both b2c and b2b environments. Have developed a successful marketing and business development team in less than 12 months and established key affinity partnerships that will feed the longer terms growth targets of the business both b2b and b2c. Responsible for the design, implementation, management and measurement of marketing campaigns and initiatives via the full marketing mix; online/digital, PR and social media, advertising- traditional press and online, lead aquisition, direct marketing, sponsorship and events. Brand development, brand positioning and messaging has been key to all strategy and campaigns as a result of customer and market insight. Show less

Key member of the senior management team of this VC backed company, with accountability for the strategic direction of the marketing and business development and the overall business. Key Responsibilities;Delivery of a consistent and coherent approach to marketing activity across all business areas (b2b & b2c) and brands. Create and manage multiple product marketing and communication plans with a £2.5 mil budget. Design, management, implementation and… Show more Key member of the senior management team of this VC backed company, with accountability for the strategic direction of the marketing and business development and the overall business. Key Responsibilities;Delivery of a consistent and coherent approach to marketing activity across all business areas (b2b & b2c) and brands. Create and manage multiple product marketing and communication plans with a £2.5 mil budget. Design, management, implementation and measurement of marketing campaigns and initiatives for all acquisition and customer retention across the full mix - online and traditional advertising, lead acquisition, direct marketing, PR & social media and sponsorships and events. Delivery of key customer insight programmes and customer research to influence and drive strategy. Build and protect brand position and brand messaging. Develop and manage multiple agency relationships Develop and manage relationship with key media contacts and key affinity partners. Management of a large team of 6 direct reports.Key Achievements; Instrumental in delivery major growth strategies which delivered marked and very tangible results whilst managing a move from an equity owned business culture to large American corporate culture. Policy count - 125k to 194kRevenue - £8.5mil to £20.1mil Revenue via affinity partners - £0.6mil to £4.0mil (2008 to 2011) Profit margin - 39% to 50% Customer retention - 72% to 75% Show less

Working as part of the management team to deliver business objectives and contribute to the development of the business. Create and manage multiple marketing and communication plans within a £1.5mil budget. Manage a team of 3 direct reports.