Emma Gillard Email & Phone Number

Mayo, Ireland

- Creating and executing quarterly marketing plans for large vendors within budget and adhering to deadlines- Creating technology-focused marketing emails, web articles/content, PPC adverts and presentations- Providing regular campaign progress feedback/reports to the sales team and vendor along with post-campaign reporting- Organising regular events including coordinating internal launches, focus days and incentives, liaising with the sales team and the vendor from planning through to review stage- Managing marketing finances, working within allocated budgets to provide the best value and ROI from activities carried out for CMS Distribution and its technology partners- Proactively managing existing customer databases for CMS Distribution and vendor campaigns, based on target stakeholders/buyer/user personas

Dublin, Ireland

- Preparing and managing an annual marketing plan and marketing budget for Tucks O’Brien- Managing a strategic pricing strategy for Tucks O’Brien- Creating and implementing a digital marketing and e-commerce strategy- Digital content planning, product-related content development and site optimisation for the company’s B2B and B2C websites- Working closely and liaising with the sales team on all promotional activity- Working with customers and brand management team to prepare customer-specific promotions- Managing all trade show events where Tucks O’Brien had a presence

Louth, Ireland

Mcor Technologies is an innovative manufacturer of the world's most affordable, full-colour and eco-friendly 3D printers. In this role, I was responsible for:- Managing website content and customer portal- Publishing weekly blogs and collaborating with clients to write case studies- Social media management- New product marketing- Managing all trade show events where Mcor Technologies had a presence- Feeding qualified leads into the sales team- Updating and maintaining CRM system, tracking leads and running regular reports- Managing lead generation campaigns- Managing direct marketing campaigns and tracking results- Management of sample part kit production for distribution to resellers- Ordering brochures and promotional marketing items

Dublin, Ireland

Certus is a bank services outsourced provider and has been contracted to provide services to some of the UK and Ireland’s leading financial organisations. Certus specialises in loan servicing, arrears management and corporate debt recovery. In this role, I:- Helped to promote the Certus brand by actively participating in a nationwide recruitment campaign, carried out a post-campaign evaluation where I analysed traffic to our website before, during and after the campaign period and measured the performance of our online advertisements by analysing the data in Google Analytics relating to website visits and the CTR and reported on the results- Monitored social media trends and our competitors’ social media activity and proposed a new social media strategy to the Executive Directors- Wrote and proofread copy for the Certus website- Planned and coordinated, liaising with our creative agency, to deliver marketing and promotional material to tight deadlines- Monitored, collated and issued press coverage on a daily basis containing articles relating to financial services and I sourced online articles, transcripts and broadcast coverage for distribution internally to the Executive Directors and externally to clients- Coordinated the production of quarterly customer communication letters and ad hoc letters on behalf of our major client, liaised with our suppliers in order to ensure the data therein was accurate, undertook quality control checks and successfully turned around these letters to tight deadlines- Provided administrative assistance to two Senior Directors, i.e. diary management, coordinating meetings, managing confidential documents and carrying out ad hoc requests for them as required

Dublin, Ireland

Hertz is the largest car rental company in the world, providing quality rental service for 80 years. In my role in this company, I:- Accurately updated and analysed information relating to Hertz rental locations worldwide on Global Distribution Systems (GDS) and third party travel websites- Handled all queries with regards to my area within European Business Support in a professional and timely manner to ensure customer satisfaction whilst meeting all Service Level Agreements- Developed a strong rapport with all stakeholders, including Sales Accounts Managers and Hertz Area Managers in the US and EMEA- Contributed to the achievement of team targets and actively participated in team briefs and huddles

Mayo, Ireland

IiBC (part of GMIT Castlebar) supports the development of new enterprise in the region by providing incubation space and business development supports for the nurturing of new ideas and the commercialisation of applied research. Key responsibilities:- Organising and managing external events such as the Spirit of Entrepreneurship event- Liaising with GMIT Castlebar in relation to the organisation of the Student Innovation Awards- Creating e-newsletters each quarter- Evaluating marketing campaigns- Sourcing advertisement opportunities and placing advertisements- Providing marketing consultancy services to clients based in the centre- Carrying out daily administrative duties

Reims, France

Reims Management School has a student population of 3,600. As an elected member to the Students’ Union, my duties were to promote student affairs, to represent the views of the student population to the Board of Management and to serve as an ambassador of Reims Management School. This involved:- Planning and delivering student events within time and budget constraints- Being primarily responsible for the organisation and promotion of the prestigious Christmas Ball (Bal de Noël)- Negotiating with local bars and nightclubs in Reims to obtain discounts and promotions for the benefit of the students- Contributing to a weekly e-newsletter issued to the student population- Monitoring a student mailbox and responding to enquiries to the Students’ Union

Paris, France

Alcatel-Lucent is a global organisation that provides communications solutions to telecommunication carriers, internet service providers and enterprises for delivery of voice, data and video applications to their customers or employees. I worked in the Marketing and Communications department. My key areas of responsibility involved:- Being solely responsible for the research, creation, publication and distribution of a weekly internal e-newsletter via the staff intranet- Updating and managing the database for e-newsletter recipients’ email addresses- Communicating and liaising with the E-Communications Manager and the marketing team on items for inclusion in the e-newsletter- Managing the translation process (English to French) for press releases- Preparing weekly activity reports for Business Partners- Managing Alcatel-Lucent’s relationship with Business Partners

Wicklow, Ireland

SDL provides translation services across more than 20 languages for software, documentation and packaging. This was a fast-paced, deadline-driven environment and my duties included:- Managing small and large translation projects- Resolving client queries within a 24-hour timeframe- Providing project updates to the Project Manager/Client- Preparing budgets for each translation project

Professional Diploma In Digital Marketing

Mbs In Marketing, Marketing

Diplôme D’Etudes Supérieures Européennes De Management, Marketing And E-Commerce/Information Systems

Activities and Societies: Member of Students' Union

B.A. (Hons) European Business And French, Marketing