- Developed and delivered digital content marketing strategy and multiplatform production work for 100+ shows each year, including direct acquisitions, BBC co-productions, Ken Burns films, and station documentaries and series- Managed producer communication, advised senior leadership, and led execution of written content, short form video, episode streaming, interactives, and websites to support premieres and always-on campaigns within budget- Supervised and trained 2 freelancers and 4 interns, facilitated weekly meetings, and oversaw pipeline of assignments, increasing overall team productivity and scope of work across projects by 25+ hours each week- Oversaw editorial production of 50+ articles in collaboration with SEO agency, leading to first page Google rankings- Led short form video strategy and rollout for PBS Owned platforms and YouTube resulting in increased watch time - Served as partner lead with GIPHY, oversaw content production, and grew content views to 8+ billion to support engagement with audience, talent and stations, and to support brand visibility across devices and platforms- Project managed editorial and operations for daily YouTube Community Tab posts, seeing increased impressions- Collaborated across departments to align on strategy and provided recommendations to improve processes - Provided expertise on Airtable, Quickbase and other tools to organize production timelines and streamline work

- Wrote, edited, and produced 100+ blogs for PBS programs and 100+ Q&As with filmmakers and show talent- Led migration of 400+ websites, optimizing show discovery and improving resource allocation for priority initiatives - Produced 100+ websites each year for shows and initiatives on pbs.org and the PBS App across mobile, browser and over-the-top (OTT) devices, overseeing content and marketing strategy through the life cycle of each show- Oversaw the editorial calendar and strategy for the PBS YouTube channel's Community Tab and supported daily YouTube operations, including the production and rollout of short form video- Developed documentation and communicated editorial and technical best practices, contracts, and PBS policies

- Managed PBS.org and PBS App experience across browser, mobile and OTT through the lifecycle of each show- Conceptualized and spearheaded blog for PBS Short Film Festival increasing partner and station engagement

- Pitched and wrote articles for Hearst Digital Media's freelancer program "The Mix"- Previous work can be found in Good Housekeeping

- Copy edited articles across health, lifestyle, student life, entertainment and sports within Odyssey CMS prior to final publication on the website

- Pitched and produced lifestyle and roomate-focused articles and photography for Roomi

- Pitched and wrote articles for Health, Fitness, Parenting, Women In Focus and Entertainment verticals for the WeWomen website, a women's digital publication- Conducted interviews with industry experts and talent for original reporting and feature stories- Spearheaded the website's wedding series and drink column, edited and fact-checked staff writer stories- Manually updated content daily in WeWomen CMS and used SEO practices to help increase readership- Managed the startup website's Twitter handle, posting daily tweets and growing organic followers and interactions

- Wrote personal essays for the College vertical, providing millennial perspective on college culture

- Joined Bustle as an entertainment intern in its first year. Pitched, researched, and wrote 6-8 pop culture and entertainment stories per day, including but not limited to show and film recaps, celebrity and music news articles, personal essays and listicles- Wrote personal essay for Lifestyle section, which, at the time of its publishing in 2014, generated 19,868 page views and was listed in "The Best of Bustle: Our 55 Favorite Stories from 2014"

- Drew in 100+ prospective staffers, helping each section grow by 10-20 writers and photographers- Held training sessions to teach new writers about storytelling, AP Style and journalism ethics

- Planned and assigned stories to 20 writers and edited long-term and daily content for section- Wrote original stories for the paper's Features section and won first place for Virginia Press Association College Contest's feature story writing- Covered the Victoria’s Secret Collegiate Showdown with Q&As from PINK models Elsa Hosk and Jessica Hart, and interviewed supervising storyboard director for “SpongeBob SquarePants,” Tuck Tucker

- Pitched content related to teen trends, news and gossip- Transcribed celebrity and non-celebrity interviews, ensuring accuracy for all stories that went to print- Researched local news stories to find subjects for the magazine's "My Life Column," and found YouTube personality who became a "Campus MVP"

- Wrote several food blogs for website and had event stories published in print- Conducted interviews with local business owners in Richmond for the magazine’s print edition

- Began as recipe columnist and staff writer, but was shortly promoted to a reporter working on coverage for the newspaper's Features section