Emma Greaves Email and Phone Number

I currently head up the whole commercial function and marketing operations. Working directly with the artist and owner and have sole responsible for over-arching strategy, brand partnerships and commercial viability of the company. Working with a variety of partners such as Next, Royal Zoological Society of Scotland, the National Autistic Society and Ideal World TV, this role spearheads over-arching direction for the business.Dynamic and varied role, leading work on TV projects, digital advertising, new product and art development and event launches. Responsible for all commercial activity, this role oversees all budget, revenue, forecasting, margin setting as well as sourcing new partnerships for brand development. Working through ecommerce platform Shopify, I have a comprehensive understanding of e-commerce strategy and ROAS principles to ensure profitability. I spearhead for the team responsible for all communications with over 200,000 customers and a social media following of over 600,000.This role has elevated my experience to a highly strategic and commercial level and allowed me to lead a team directly responsibly for marketing and sales of a large e-commerce business turning over multi-millions of pounds per year.Sit on board meetings, report on sales, spend, strategic direction, implementation, P&L, balance sheets and cash flow projecting & reporting.

As per below - role title amended

Brand Manager for MHA - a charity supporting older people across the country to bring quality to later life.To act as brand guardian for the brand, working with a variety of stakeholders to develop, deliver and embed a new brand proposition and architecture. This role was created to lead the end to end delivery and implementation of a new brand development project to align the organisation to the new strategic direction, and managing the brand communications team. I led and managed all aspects of this project, from the agency relationship, to the budget, project plan and timescales influencing the rest of the organisation to adopt brand guidelines for 100% brand compliance.MHA's business model involves over 200 separate sites delivering their own localised plans, aligned to the main brand communications and in support of regional marketing efforts for occupancy. Managing key relationships with agency relationships including digital, design and creative, print, production and support with media buying and local and national PR.Brand guardian for the organisation employing over 7000 staff and 5500 volunteers, developing and implementing successful brand communications strategies and engaging a variety of internal and external stakeholders.The role included working closely at the senior leadership level, presenting research findings to the board, running workshops with internal and external stakeholders to guarantee buy-in and managing the competing priorities and agendas of different divisions and functions of the organisation.

• Responsible for the marketing function, team and activities, to support the whole organisation, following integration of the trading company into the charity• Managing a team of three, reporting into the Head of Corporate Communications• Constructing a marketing strategy integrating charitable and commercial activity, ensuring budget, activity and resource is allocated effectively and all marketing is carried out to an exceptional standard• Regular reporting to Directors of the organisation, to inform future recommendations, to include:o Revenue vs marketing activityo Channels performance and analysis

• Strategic planning and implementation of all commercial marketing activity, including ecommerce • Managed the budget for the marketing function of the business, with an acute awareness of how this integrates with sales targets and profit forecasts• Managing members of both the marketing and design team• Responsible for launching a number of new products and implementing activities, such as:o Online and social advertisingo Email marketingo Event promotiono Creation of content strategy for SEO o Traditional print and radio promotion

• Gained understanding of a variety of tools before progressing into management • Analysed website and campaign statistics to inform future marketing activity and ensure effective• Implemented segmentation to ensure targeted communications, using Dotmailer, Salesforce CRM, Sprout Social and Wordpress• Managed a number of paid social, pay per click and online advertising as a market expansion strategy

• Standalone role, responsible for all marketing, PR and communications coming from the organisation• Project managed a rebrand, and the design and development of a new website and CRM system• Developed the digital strategy for both of these projects, with an emphasis on a consumer-centric, modern website design and functionality

• Event management – marketing and promotion for European Girls Championships (2013), Home Internationals (2013), annual strategy conference and over 40 annual national amateur events • Player and media liaison, including large media events with sponsors• Coordinated various projects, ensuring high quality delivery, including:o Fulfilling contractual rights of sponsorso Proof reading content, gaining an eye for detailo Planning targeted online communications o Increasing membership numbers

• Coordinated matchday hospitality in the executive and boardroom lounges