• Ownership of editorial calendar across Fertility, Wellbeing, Pregnancy and Parenting sectors, introducing a more balanced blend of client and owned content that’s both relevant and SEO optimised.• Developing ideas for, as well as researching and writing, client advertorial and editorial work for a range of brands and partners.• Tracking competitors, and leveraging trending topics, news updates, and celebritystories.• Leading and shaping SEO efforts through improving our internal structure and process, whilst managing relationship with external agency.• Optimisation of brand messaging and on-site copy, taking a lead on A/B copy testing.• Organistion and management of weekly editorial and SEO workflow and team of freelancers.

• Creative articulation of omnichannel content strategy and calendar, including blog, email, and social media channels.• SEO project lead, including researching and writing blog posts, product descriptions, and landing pages.• Commercial copywriting for digital campaigns, contributing to an increase in average order value on site.• Social Media ownership, overseeing content creation, consistent follower growth and monitoring brand awareness. (Instagram, Pinterest, LinkedIn)• Email Marketing ownership, driving a content rebrand and overseeing a 20% increase in open rate, growing it into one of the 'top 3' revenue channels.• Executing graphic design for campaigns, including onsite banners, email designs, and all social media assets.

• Created and ensured execution of Mapiful's content calendar.• Launched Mapiful's blog from scratch, developing a content strategy and growing it to 15K visitors a month, in one year, as editor.• Grew and managed a team of interns and freelance content writers who made up 40% of monthly blog content output.• Owned Mapiful's content-based newsletters as part of content strategy (graphic design and copywriting)• Secured an in-house SEO content workflow, achieving a consistent monthly increase in organic traffic.• Managed all campaigns and content on site, including commercial copywriting, creation of landing pages, and creation of visual content (ie. product mockups, moving content)• Worked closely with brand marketing lead to set goals and create concepts.

• Managed all campaigns and content on site (Wordpress)• Developed my skills in commercial copywriting• Helped to set up a translation and localisation workflow for expansions into new markets

• Assisting with creation and execution of multiplatform influencer marketing campaign strategy• Sourcing and negotiation of partnerships with influencers, UK and US markets, globally• Content focus - creation and editing of mass mail templates for MixMax, designing collaboration briefs, working on the social commerce media kit, and general copywriting

• Intranet content management; general site hygiene maintenance and design, testing and implementation of microsites (SDL Tridion),• Identification and analysis of intranet traffic trends (Webtrends)• Quality control and editorial work; writing, editing and translation of copy and journalistic articles • Support events team with implementation of internal events and campaigns

• Upkeep of website (Wordpress) plus social media communications• Creation editing and online publishing of online copy and newspaper articles • Design and creation of web branding and printed newspaper edition• Design and distribution of monthly email marketing and promotional material (Mail-Chimp)