Marketing Associate & Social Media Manager
Current- Manages Charlie Health's LinkedIn, Instagram, Facebook, TikTok, and Twitter accounts from end to end, including brand identity, strategy, copywriting, content creation, post scheduling, and follower engagement.- Achieved an unprecedented 217% growth in Charlie Health's Instagram followers, and 170% growth in Charlie Health’s LinkedIn followers within the first year.- Implements a data-driven boosted post strategy on Instagram for optimized performance.- Oversees the entire video content production process, including concept development, scriptwriting, editing, and owning the creator partnership process.- Collaborates with senior leadership to capture and produce video content for Charlie Health's brand channels and website and consults C-suite executives on their social media content and engagement.- Secured 20 media placements for Charlie Health (and counting!).- Authored over 50 blog posts for the Charlie Health blog.- Ideates and collaborates on the creation of paid ads to effectively drive admissions and brand engagement.- Conducts comprehensive social media metric tracking, analysis, and reporting on a weekly, monthly, and quarterly basis.- Leads Charlie Health's alumni interview process, interviewing past clients of Charlie Health to help tell their stories.
