Emma Hawkinson Email & Phone Number

Saint Paul, Mn, Us

Des Moines, Iowa, United States

- Work with the Marketing team to execute marketing strategies and objectives.- Assist with creating engaging and creative content for social media, company websites, and email newsletters- Perform market analysis and research on current market conditions and other client information as needed.

I oversee all of the other executive council roles and I'm the leading facilitator of the organization. I also serve on the Drake Zimpleman College of Business Leadership Council, run the AMA general and executive council meetings, and help coordinate various events. I communicate a lot with the organization's faculty advisor, Professor Edrington.

I ran the Drake AMA social media pages (Instagram and Facebook), created and hung posters and digital signage, and spread the word about our events. I also created two videos that highlight the Drake AMA Coke Project. These videos were shared with Atlantic Bottling of Des Moines and the Coca-Cola corporation in Atlanta GA. My role worked closely with the VP of Programming and President.

Wayzata, Minnesota, United States

Cargill Bioindustrial team- Developed and implemented a chatbot script for the North America website, enhancing user engagement and support- Conducted keyword research, created search ad copy, and optimized web pages for SEO to improve rankings and visibility- Revamped the website reporting strategy to focus on SEO recommendations, lead tracking, and website acquisition insights

Eden Prairie, Minnesota, United States

- Crafted a Pinterest ad with a save rate 200% higher and a CTR 75% better than account averages - Support website re-platform by building out, maintaining, and publishing website content to the new CMS system- Collaborate with SEO, Analytics, and Paid Media teams to optimize published website content and landing pages

Eden Prairie, Minnesota, United States

- Conducted SEO research to improve non-branded website traffic through blog optimization in a final capstone project- Improved the average organic position of 8 blogs by 40% and increased clicks by 3.21%, even when overall blog traffic was down

Hamel, Minnesota, United States

- Assisted the Marketing Brand Manager with revising and uploading content for the new website, researching and recommending potential promotional items for sales reps, and organizing spreadsheet data related to product labels, inventory, and event information- Developed a website using WordPress and Amazon AWS, used Google Analytics to visualize a website launch progress, and used mail merges to create certificates quickly.

Maple Grove, Minnesota, United States

Prepared cookies from start to finish, advised co-workers about efficiency, & notified bakers regarding supply shortages. Addressed customer questions and concerns relating to allergies, catering, and company policies.

Maple Grove, Minnesota, United States

Handled sales transactions, prepared food, and beverages, & guided customers through in-store and online orders. Demonstrated commitment by picking up extra shifts, staying late, and coming in early.

Bachelor Of Science In Business Administration - Bsba, Double Major In Marketing And Information Systems, Junior

GPA: 3.99 Majors: Marketing and Information Systems Minors: Management and Data Analytics Concentration: Integrated Marketing.

High School Diploma

Activities and Societies: National Honors Society, Varsity Tennis, Varsity Track & Field, Basketball