Key Responsibilities:- Developing and implementing the school’s marketing strategy- Content management of the school website- Writing and developing promotional materials – e.g. school prospectus, informationbooklets, adverts, banners, press releases- Communications with parents – Weekly bulletins, half termly newsletters, termlyfundraising newsletters- Daily posting on school social media accounts- Planning and organising events – Open Mornings, Headteacher’s Coffee Mornings,- Parent Forums, Parent workshops, Taster Days, Feeder school visits- Building relationships with key stakeholders – Governors, parents, local council, feederschools- Evaluating marketing activities and producing regular reports for the Headteacher andSenior Leadership Team

After 15 years’ delivering high quality marketing and communications to a number of diverse clients and businesses, I decided to become a Freelancer offering Marketing, Communications and Administrative support to small businesses and self employed clients. I offer a flexible partnership that gives my clients the opportunity to utilise my skills, knowledge and experience as and when required. From bespoke projects and events to day-to-day activities, I can assist businesses with a wide variety of marketing, communications and administration needs, including:- Website development and management- Development of promotional materials (brochures, leaflets, mailshots)- Writing and editing content for websites, magazines, newsletters, press releases- Social media management- Events management- Market research, focus groups and feasibility studies- Amateur reportage photography- Database / CRM Management- Customer support- Diary management- Travel and accommodation bookingsI have longstanding, strong working relationships with tried and tested suppliers for design and website development.

Key Responsibilities:- Developing and implementing the school’s marketing strategy- Content management of the school website (as well as two re-designs)- Writing and developing promotional materials – School Prospectus, Leaflets, Adverts, Banners- Communications with parents – Emails, weekly news bulletins- Planning and organising events – Open Mornings, Headmaster’s Coffee Mornings, Exhibitions- Development and maintenance of the Marketing and Admissions database and regular reporting of pupil numbers/predictions to Senior Leadership- Building relationships with key stakeholders (Nurseries, Feeder Primary Schools, Relocation companies)- Reportage photography for the school website and news bulletins

Key Responsibilities:- Management of company process for producing proposals for healthcare service provision in response to invitations to tender (ITTs) from the NHS - Management of the business development database – maintaining contact details; recording potential sales opportunities; writing and editing marketing messages and key sales information- Editorial control and quality assurance of all proposal text and external presentations- Communication and reporting of business development opportunities to senior leadership

Key Responsibilities as Editor of Shell World UK Staff Magazine:- Project management – article planning (using focus groups), commissioning articles, managing writers, liaising with designers and printers, client management- Writing articles – including researching, interviewing and setting up photo shootsKey Responsibilities as Communications Adviser for Shell Real Estate:- Delivery of day-to-day communications – monthly staff bulletin, staff email communications, management of the Real Estate intranet site- Development and implementation of communications plan for Safety Day (annual global initiative) incl. promotional campaign, website development and event managementKey Responsibilities as Global Communications Lead, ACE Programme, BP: - Delivery of day-to-day communications – monthly newsletter, stakeholder email communications, updating and managing the programme website- Facilitation of knowledge transfer between the programme’s projects – via interviews, virtual meetings and written reports