Working across the lifestyle, fashion and exhibition portfolio of clients including Pure London and Omega PLC

Working across all fashion clients at Lee Publicity including; Debenhams, Very.co.uk, George at Asda and Coast.Development and implementation of PR strategy for a number of brands. This includes; forward planning documents for new designer launches, product focuses and events, briefing a team regularly and monitoring and evaluating progress.Leading on all communication with the media to develop brand awareness, alter perception, maximise features and news opportunities and secure day-to-day product placement in target media. This includes managing social media activity as well as direct written and verbal communication. Organising and executing look book production and celebrity shoots. Starting from the creative concept, budget management and creative team and seeing through to the actualisation, printing and distribution.Events including; media dinners, product launches, designer salon shows, celebrity catwalks,cocktail parties and large-scale seasonal launches for clients.Writing press materials.Monitor and report competitor activity and relevant industry trends, events and opportunities.Client relations. Liaising with a number of different clients on a day-to-day basis as well as presenting seasonal and annual reviews.Managing a team of Account Managers, Executives and Press Officers. This includes determining roles and focuses, inspiring and motivating the team, facilitating career development and holding reviews to analyse progress. Liasing with celebrity managers and bookers to secure long term brand and campaign ambassadors. Managing social media for the agency New Business Pitches Input and implementation of new procedures and projects within Lee Publicity.