With a career in the leisure and entertainment industry, I currently serve as a Project Manager within the attractions/theme & waterpark space. My previous experience includes attractions management at LEGOLAND Dubai Resort under Dubai Holding Entertainment and overseeing all training/compliance matters for the Marine & Waterpark Division at Atlantis Dubai after being in the operations management team. This followed years of consultancy and client management with SST after starting my GCC career in the sports & leisure/recreation and fitness industry. My greatest impact is in leading diverse teams; implementing initiatives to drive operational efficiencies and elevate guest experiences through improved colleague engagement, securing of key certifications thus enhancing guest satisfaction.Holding an Executive MBA from Hult International Business School and a passion for education, I blend academic excellence with practical expertise to drive impactful results.
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Attractions Project ManagerEventlabDubai, Ae -
Project ManagerEventlab Sep 2024 - PresentDubai, United Arab Emirates, Ae -
Attractions ManagerLegoland® Dubai Resort Dec 2023 - Sep 2024Dubai, AeOverseeing the management and strategic vision of LEGOLAND Dubai’s theme park. Mentoring a team of junior managers to lead a blended workforce of permanent colleagues and third party contractors• Reduced third party dependency by 18% through operational efficiencies and cross training• Increased colleague engagement resulting in reduced turnover (5% reduction YTD) and improved colleague engagement survey scores (97% satisfaction) -
Training Manager - Marine & Waterpark DivisionAtlantis Resorts Jan 2022 - Oct 2023Dubai, AeResponsible for all training needs of a $1,000,000,000 business across 8 departments; full time management of 15 lifeguard instructors and dotted line management of over 50 departmental trainers• Drove colleague engagement from 3.79 to 4.29 (Gallup) through a series of programs including the Aqua Sharks Swim Academy, Aquaventure Training Academy, Aquaventure Accolades• Spearheaded attainment of IBCCES Certified Autism Center status for the Marine & Waterpark Division (first waterpark in MENA)• Initialized soft launch of Aquaband (powered by Vantage technology) for improved in park spend, enhanced guest experience, data capture and analysis• Custodian of division SOPs: responsible for annual review, creation and management; audit review and analysis (internal and external). Improved standards in quarterly mystery shoppers by average 7% audit to audit. Increased internal waterpark audits by 1032% in execution raising performance by 14%• Elevated standards to better guest experience; reflected in TripAdvisor position rising from 5 to 2 -
Operations Manager - WaterparkAtlantis Resorts May 2021 - Jan 2022Dubai, Ae -
Client Manager & ConsultantSst Oct 2017 - May 2021Jumeirah Lakes Towers (Jlt), Dubai, AeUndertaking a full range of services for SST, not limited to but including: Planning and delivery of private/public training sessions Aquatic risk management consultancy Safety audits, readiness reviews and compliance investigationsExecuting EIAC (formerly DAC) assessment certifications (in compliance with ISO 17024)Day to day administrative support for existing clients Business development activities -
Sports & Leisure ManagerJumeirah Group / Jumeirah Hotels & Resorts Sep 2016 - Oct 2017Dubai, United Arab Emirates, Ae• Overseeing day to day operation of pool and gym, fitness studios and treatment room• All personnel related matters including recruitment, training and retention relating to trade• Expanding services to residents to include family activities, group exercise classes and personal training• Gym class and individual training session planning and delivery• Establishing and creating treatment room selection• Driving revenue targets for the department • Legal compliance for the hotel and sports governing authorities of Dubai -
Department Head- Spa & RecreationIntercontinental Hotels & Resorts Jun 2015 - Sep 2016Successfully turned around a department that was failing to meet targets to consistently exceeding budgets. Steered the team to secure a 30% increase in year on year growth and left the department 40% ahead of its YTD revenue. • Responsible for day to day operation of gym, pool, spa, hair salon• Promotion, driving and tracking of membership sales• Implementing studio timetable and tracking it’s success• Devising staff rota’s, recruitment, training• Holding daily, weekly and monthly individual and departmental meetings• Planning and delivering individual training sessions• Gym class instruction and gym inductions• Nutritional advice, health checks and fitness assessments• Customer service in a busy 5* Business Hotel environment• Expanded spa treatment menu and services • Developed second studio for group exercise• Conceptualised and brought into operation a “fitness bar” for pre and post training meals/drinks• Equipment maintenance, fault reporting and new stock ordering• Liaising with all other departments throughout the hotel to ensure smooth overall operation and guest experience• Manager on Duty weekend and overnight shifts for the hotel and residences
Emma Jane Forrest Education Details
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Hult International Business SchoolManagement And Operations
Frequently Asked Questions about Emma Jane Forrest
What company does Emma Jane Forrest work for?
Emma Jane Forrest works for Eventlab
What is Emma Jane Forrest's role at the current company?
Emma Jane Forrest's current role is Attractions Project Manager.
What schools did Emma Jane Forrest attend?
Emma Jane Forrest attended Hult International Business School.
Who are Emma Jane Forrest's colleagues?
Emma Jane Forrest's colleagues are عبدالعزيز المديهش, Shiela Loria, Heitor Alberto, Muhamad Achyar, Dina Hamdi, Cathy Ugalino, Habib Zoabi.
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