Emma Jenkinson Email and Phone Number

• I produce a wide variety of deliverables including articles, blogs, eNewsletters, case studies, email marketing, social media content and web copy• With the AD, I plan the client’s marketing and advertising strategy and am responsible for overseeing the tactical output of agreed campaigns• I have championed the increased use of social media to enable the client to extend its reach. This has helped to raise the profile of key personnel within the industry and – most… Show more • I produce a wide variety of deliverables including articles, blogs, eNewsletters, case studies, email marketing, social media content and web copy• With the AD, I plan the client’s marketing and advertising strategy and am responsible for overseeing the tactical output of agreed campaigns• I have championed the increased use of social media to enable the client to extend its reach. This has helped to raise the profile of key personnel within the industry and – most importantly – generated new sales• Drawing on in-depth industry knowledge, I advise client on opportunities for growth – as well as identify issues that could adversely impact its business. I provide appropriate counsel to help seize opportunities / mitigate risks as appropriate• I proactively manage relationships with around 30 core engineering magazines and 40+ vertical titles targeting industries such as food and drink, water and wastewater, building services, healthcare, pulp and paper, chemicals and oil and gas• I am responsible for managing a team of technical writers, account executives and account managers, ensuring optimum work flow is achieved, while supporting and encouraging individuals’ career progression Show less

Key responsibilities: • Assist the AD with creating and delivering the marcomms strategy for Spirax Sarco, a supplier of steam and thermal energy solutions • Write articles, white papers, eNewsletters and social media content• Manage relationships with key trade journals• Attend regular client meetings

• Devised and executed a two-year PR campaign for a company specialising in the supply of environmentally-friendly packaging to the retail and catering industries. My brief was to enable my client to ‘punch above its weight’ and lead debate in its field, despite being number two in an industry dominated by a much larger, international competitor. This required gaining a thorough understanding of complex legislation governing the supply and disposal of packaging and packaging waste… Show more • Devised and executed a two-year PR campaign for a company specialising in the supply of environmentally-friendly packaging to the retail and catering industries. My brief was to enable my client to ‘punch above its weight’ and lead debate in its field, despite being number two in an industry dominated by a much larger, international competitor. This required gaining a thorough understanding of complex legislation governing the supply and disposal of packaging and packaging waste. • Advised on the launch of Community Retailer magazine and spent 18 months in the role of Products Editor. • Regular contributor to Your Consortium, the members' magazine for Nisa Retail, Europe's biggest independent grocery buying group. • Regular contributor to several other trade magazines serving the retail and catering industries, including Caterer & Hotelkeeper, Cafe Business, Community Retailer, Retail Newsagent and Better Wholesaling. • Freelance researcher for Men’s Health magazine Show less

Products Editor on Checkout, an award-winning monthly business title for the grocery retailing sector.Responsibilities included generating a mix of editorial including product tastings, company profiles, category reports and interviews with key industry figures - from store managers to CEOs.