- Head-to-toe brand development from scratch, including logotype, logomark, brand palette, typography, and brand guidelines- Custom illustration (35+) and icon (100+) creation- Product development and design for web app- Product research and prototyping for mobile app (in development)

- Designed creative solutions across the brand experience of a disruptive and complex primary healthcare brand, including consumer engagement and advertisement, rapidly-growing enterprise business, in-office experiences, and social impact- Led and executed yearly creative for 3 Flu Campaigns from conception, including vendor direction and cross-functional coordination, leading to 40-60% growth in number of flu shots administered each year- Created and illustrated over 50 social media posts focused on health education and brand awareness, including a “Navigating Pronouns 101” post that got over 150,000 likes on Instagram, overwhelmingly outperforming all other posts to date (average 500-1000 likes)- Built creative libraries and toolkits (like self-service marketing resources for regional teams, enterprise clients, and health system partners) to maintain brand consistency across all workSKILLS- Adobe: InDesign, Illustrator, Photoshop- Figma- Brand: development, guidelines design- Graphic design: marketing deliverables- Illustration: Procreate, digital, traditional- Art direction: campaigns, photoshoots, visual systemsDELIVERABLES- Digital: emails, landing pages, organic and paid display ads, social media creative- Print: direct mail, print ads, OOH ads- Marketing campaigns: visual systems- Art: illustration, painting, icon design

- Conceptualized and executed all creative and marketing projects for store- Certified trainer for more than 100 employees- Piloted and implemented new front-of-house operations model for highest volume store- Piloted express order service- Led frontline customer communication for Philz mobile app release/transition

- Trained and managed over 30 employees- Directed local community events, special occasions catering, and creative marketing- Hosted and coordinated with local food tours

- Managed and designed in-house and out-of-house orders for print- Maintained store inventories- Conceptualized and constructed product displays