Graphic Designer
San Francisco, California, United States
- Designed creative solutions across the brand experience of a disruptive and complex primary healthcare brand, including consumer engagement and advertisement, rapidly-growing enterprise business, in-office experiences, and social impact- Led and executed yearly creative for 3 Flu Campaigns from conception, including vendor direction and cross-functional coordination, leading to 40-60% growth in number of flu shots administered each year- Created and illustrated over 50 social media posts focused on health education and brand awareness, including a “Navigating Pronouns 101” post that got over 150,000 likes on Instagram, overwhelmingly outperforming all other posts to date (average 500-1000 likes)- Built creative libraries and toolkits (like self-service marketing resources for regional teams, enterprise clients, and health system partners) to maintain brand consistency across all workSKILLS- Adobe: InDesign, Illustrator, Photoshop- Figma- Brand: development, guidelines design- Graphic design: marketing deliverables- Illustration: Procreate, digital, traditional- Art direction: campaigns, photoshoots, visual systemsDELIVERABLES- Digital: emails, landing pages, organic and paid display ads, social media creative- Print: direct mail, print ads, OOH ads- Marketing campaigns: visual systems- Art: illustration, painting, icon design