1. Delivery of superior product solutions from concept to print, in line with CDP. Management of creative process and workflow through team, to coincide with varying business/client requirements. Ensuring smooth end-to-end process and adherence to critical path. Excellent understanding of production and print processes - ensuring product specifications are accurate and within cost of product restrictions. Filling gaps in the company portfolio by seeking out and working with relevant freelancers. Management of relationship, raising PO’s and filing invoices.2. Ownership of the product range direction and activity.Interpreting and communicating the marketing brief to the creative team, applying research and sales data. Project management of new product development. Work with senior creatives, copywriters, and market research to develop ranges that meet an identified consumer need. Management and development of designers, leveraging strengths and building a high performing team.3 Development of strong customer and licensor relationships, retaining preferred supplier status. Confident and articulate presentation of concepts, internally and externally. Meeting with licensees to discuss strategies and range direction. Briefing and direction of NPD for pitch for new business. Up to date awareness of market trends and consumer needs, working closely with clients from trend development stage through to sign off.4 Knowledge of licensing out process, style guide production and implementation of brand consistency.Trade show stand design direction and execution. Art direction of in store point of purchase. Briefing and approval of new media to external agencies (animation, e-cards, consumer mobile app, iBook). Creative direction of the Forever Friends website with strategic direction from the brand manager. Direction and approval of gifts (paper goods, plush and ceramics) with overseas manufacturers.

Responsible for developing and delivering the strategic brief created in conjunction with Marketing/Sales, while managing and developing a strong design team.Articulate design strategies successfully to senior management, customers, and direct reports.Maintain excellent relationships and communication channels with all clients including; Disney/MARVEL, Warner Brothers, LEGO, Sony, and The Simpsons. Develop exclusive product for various retailers (incl. Grocers, Waitrose, NEXT, Matalan, Paperchase, John Lewis, Debenhams) working to their specific consumer needs and design requirements.

Designer of award winning card product across properties, licensing, brand and online. Accurate interpretation of creative brief and execution in line with CDP.