Emma Killick Mcim Email & Phone Number

Gb

- Creating and managing self-referral/D2C strategy for digital health apps Sleepio and Daylight, driving user adoption and brand visibility within NHS patient populations.- Developing and executing comprehensive marketing strategies encompassing brand positioning, demand generation, and customer acquisition.- Designing and executing strategic marketing initiatives to optimise conversion rates from sign-up to enrolment.- Overseeing digital marketing channels (SEO, SEM, email, social media, and content marketing), and identifying opportunities to increase traffic, engagement, and conversions.- Implementing A/B testing, customer segmentation, and personalisation strategies to optimise campaign effectiveness and enhance user experience.- Primary owner of HubSpot CRM, driving process improvements and campaign effectiveness.- Leading targeted lead generation efforts to maximise pipeline growth and business development opportunities.- Building and enhancing brand identity through content, storytelling, and multi-channel campaigns, ensuring a cohesive and impactful brand presence across all touchpoints.- Developing, managing, and executing Google Ads campaigns to drive targeted reach and maximise ROI/lower CPA.- Analysis and reporting of marketing and engagement activities, leveraging data-driven insights to inform decision-making and refine strategy.- Using SQL to perform advanced data analysis and generate insights for continuous optimisation across campaigns and initiatives.

Borehamwood, England, Gb

• Creation, implementation and management of internal communications strategy to over 9000 staff including roll out of staff app• Social Media and Digital Marketing Strategy and implementation• Content management• Management of corporate website content and SEO strategy• Creation of marketing collateral such as brochures, graphics, merchandise• Managing 3 x direct reports• Managing relationships with external partners• Project work according to key needs of the business• Reporting to Board level• Paid Social management and budget holding • Overseeing quarterly recruitment marketing campaigns• Creation and management of external advertising campaigns• Key member of various group-wide project groups

Sunderland, Tyne And Wear, Gb

• Managing National social media accounts• Research and implementation of digital marketing campaigns• Real time interaction with customers using Whos On Client including growth from 0 > 2000 chats per month > 5000 chats per month• Forward thinking attitude to customer responses aiming for ultimate engagement• Implemented a new approach in tone of voice • Reporting of statistics using analytical tools• Implementing social media campaigns• PPC knowledge • Nominated for companywide Making A Difference award for hard work, dedication, innovation and growth

• Managing of Facebook, Twitter, Instagram and Google Plus accounts• Implementation of Growth Campaigns• Weekly blog writing and sharing• Monitoring of reach and engagement stats using Analytical Tools• Digital Marketing strategy and implementation

London, Gb

Writing weekly think pieces, current affairs and various other editorial pieces for BitchBuzz, a lifestyle website for women covering topics such as style, food, sex, technology and more.One of the most forward thinking, empowering and original e-publications of it's kind with a vast international reach.

Women'S Leadership Development

Level 3 Diploma, Leadership And Management

Level 4 Certificate, Marketing

Social Media Analytics

Bachelor'S Degree, English Language And Literature, General