Emma Lyons Email & Phone Number

Melbourne, Victoria, Australia

Focusing on our partnerships with customers, suppliers and our people.• Customer partnerships – servicing major customers, understanding their strategic objectives and delivering best data driven methods to execute.• Supplier and channel partnerships – our major suppliers, (ISV partnerships and other new channels to market).• People partnerships – developing our valued team and new candidates.• Business strategy – driving opportunities to grow and innovate across the APAC Region

Melbourne, Victoria, Australia

Establishment of a new Demand function within the business reporting to the CEO. Leadership of 4 key sub functions; category leadership, customer marketing, consumer insights and strategic revenue management. Team of 37 with the Mars Sales & Marketing College also reporting into this role. Development and implementation of a sustainable confectionery growth strategy for the Australian market.• Developed effective organisation design for a new function in the integrated business. • Implemented effective placement process across all levels of the organisational design.• Established ways of working with strategic demand, sales and marketing as the 3 demand functions in the organisation.• Created the 5 year business strategy and 3 year pricing strategy for Australia.

Melbourne, Victoria, Australia

Part of the executive leadership team reporting into the CEO. Responsible for: strategy, planning growth drivers and strategy communication.• Developed the 3-5 year growth ambition, strategies and measures for total business. • Delivered uninterrupted growth performance.• Increased market share.• Lead the global and local strategic planning process.• Delivered digital strategy to 2022 and market leader in Global Digital Team. • Led ice cream business to become an established player.• Led cross functional pricing and trade spend effectiveness process.• Delivered the integrated strategy for demand and supply.• Established and led the Chocolate Leadership Group Top Tier priorities program.• Led business wide communication of strategy and performance metrics.• Awarded Woolworths product launch of the year for Maltesers® ice cream among 4.5k new products in 2016.

Melbourne, Victoria, Australia

Sales leadership role reporting to the Sales Director. Responsibility for consumer promotion management, innovation activity management, trade/customer marketing and category leadership.• Developed and communicated chocolate category vision to both internal and external stakeholders.• Recruitment and leadership of the team connecting sales, marketing and supply functions.• Delivered strong annual activity pipeline driving growth in key segments and customers.

Melbourne, Victoria, Australia

Sales leadership role reporting to the Sales Director. Responsibility for strategic revenue management and route to market.• Led pricing project with McKinsey reporting to leadership team and global pricing.• Developed the price increase program for 2012.• Performed a review of trade spend effectiveness and a 5 year forward view of the trade spend roadmap.• Reviewed existing route to market – opportunities and challenges.• Established future route to market options for Mars• Implemented first price increase in the market in 5 years via a strong internal and external process.• Established formal monthly and annual pricing process with key accountability across the business by function.• RTM partnerships established and evaluated via effective project management.

Melbourne, Victoria, Australia

Sales leadership role reporting to the Sales Director. Responsibility for leading the grocery channel that included Coles, Woolworths, Aldi, Costco, Big W, Kmart, Target and Priceline. Leadership of a team of National Business Managers, Account Managers, Account Executives and Category Managers.• Management of top to top relationships with all grocery customers.• Negotiated effective trading terms and business development plans/shared objective plans with grocery customers.• Launched range in Costco and Aldi.• Developed and implemented grocery customer 3 year strategy.• Consistent growth results across the channel.• Improved trade attitude survey results and business focus on advantage group survey.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Adelaide, South Australia, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Gaicd, Company Directors

Masters Of Business, Business Administration And Management

Graduate Diploma Of Business, Business Administration And Management

Marketing Major

Bachelor Of Arts, French & English Major