Emma Mahon Email & Phone Number

Sydney, NSW, AU

Sydney, Australia

* Customer growth strategy including existing, adjacent and new segments and products to drive portfolio growth* Proposition development and marketing including offer, CVP and marketing support* Pricing strategy and analysis of subscription and print products for B2C and B2B segments* Loyalty program strategy, platform, customer engagement and marketing

Sydney, Australia

* Customer value proposition including segment, product, offer, campaign planning and take to market strategy* Audience and Media strategy delivering new customer volume within channel KPIs and CPAs* Digital audience and conversion via owned, earned and paid digital channels* Loyalty program strategy, delivery and marketing

Sydney, Australia

* Customer acquisition growth strategy and marketing for national, metro and regional brands* Proposition, offer and campaign strategy* Digital and offline channel optimisation* Loyalty program strategy and marketing

* Accountable for delivering on commercial goals and business strategy through effective brand, acquisition and customer life cycle strategies.* Leading The Australian's marketing team - including brand, subscription acquisition and customer relationship management (including subscriber loyalty program), corporate subscriptions, retail marketing and.

Sydney, Australia

* Develop integrated marketing strategy to deliver on business goals* Develop and drive member rewards marketing and program strategy

* ATL campaign management including communications strategy, creative development, production and implementation.* Creative lead across all ATL and BTL campaign channels, ensuring integration and optimal channel use.* Leading St.George communications ATL evolution and visual development.* Product and proposition development to ensure effective.

* ATL and BTL campaign management from strategy through to implementation. Including strategic and creative development, media planning, corporate ID, production and execution across TV, print, out of home, digital, public relations, events, branded content, search, experiential, social media, internal communication, direct response, publications and.

• Development and implementation of marketing calendar, including ATL, BTL, DM and eDM campaign planning.
• Sales, category and product development and analysis.
• Management of 3rd party relationships and co-promotions.
• Management of direct reports, indirect reports and external agencies.
• Packaging development and design projects.

• Marketing - Content planning and copywriting for magazine, eDM, website and promotional materials. Establishment and implementation of SEM campaigns and ongoing SEM.
• Events - Planning and execution of 140 events each year. Budget forecasting and reporting.
• PR – Strategy, agency management and implementation.