Emma Mark Email & Phone Number

Somerset, England, United Kingdom

I was promoted into this role following my performance and operational knowledge of the organisation and I work across the day-to-day management of services, oversee operations, and the financial performance.I am integral in driving and improving performance management, operations, KPIs, compliance, and sales growth in line with the agreed strategy and targets. I have implemented a transparent organisational strategy and operating plan which has driven performance and growth through initiating a product roadmap, implementing cross-departmental KPIs and significantly improving marketing, sales, and the customer service standards.I strive to encourage a culture of continuous improvement and pro-actively enable the team to develop their own career path. I have been key in establishing a product roadmap to target key growth areas and services including working across departments to coordinate and oversee product development, marketing, and sales activities. I also strive to increase efficiencies which has included streamlining workflow and work management activities across departments achieving increased productivity, digitising information, and enhancing internal controls and compliance standards.I believe in consistently delivering a positive customer service experience which has resulted in managing a series of improvement projects across operational processes including implementing a new customer onboarding and training programme which has reduced administrative procedures and established a streamlined and automated onboarding solution, significantly improving customer satisfaction.

United Kingdom

In this role I developed the business strategy and implemented a clear roadmap to manage commercial performance, product development, marketing, sales, channel partnerships, and product launches. I also oversaw the customer service operations and implemented process improvements to enhance customer retention. I successfully managed contracts with customers, vendors, partners, and other stakeholders including customer account management, contract negotiation, and business development activities. I continually identified opportunities to increase the effectiveness of marketing and promotional campaigns across marketing channels which included analysing data from email campaigns, channel specific sales campaigns, website traffic and social media performance metrics.

Richmond, Greater London, United Kingdom

As the Head of Marketing I successfully led and implemented the rebranding and marketing of products and service offerings to differentiate the value proposition for customers. This involved overhauling the website and service positioning while launching innovative marketing and communications campaigns to drive sales across digital and social media platforms, press releases and PR. I also enhanced the channel marketing strategy which included establishing the sales and press toolkit, brand guidelines, product demonstration video and presentation pitch decks to secure sales.

During my time here, I implemented the product marketing operations to drive sales growth of navigational charts within the commercial shipping industry. I successfully exceeded Return on Investment (ROI) targets for marketing activities through targeting core markets, utilising social engagement and brand awareness strategies, and optimised investment that generated tangible sales leads. I achieved a significant increase in sales through the effective use of a sales toolkit and aides including online assets and factsheets to enhance the sales process and optimise the conversion of leads.I also enhanced brand awareness via creative content including across targeted social media platforms including Twitter and LinkedIn.

Uk

Here, I drove sales growth and managed a high performing team to increase brand awareness and promote products and services which included attending trade conferences, educational seminars, and annual global events. I delivered a significant increase in weekly newsletter engagement and sales leads through pro-active marketing activities, targeted promotions, sales, and product expansions including online training portals for products/services.

Uk

Drove promotion of product launches and related training to 120 distributors globally, delivering monthly e-Conferences and coordinating induction as well as efforts of 15 contractors within Commercial Department.

Uk

* Main duties including diary management and travel arrangements such as application of visas and legal documents. * Preparation of all necessary reports and presentations including monthly meetings with CEO and CFO* Arrangement of all direct reports meetings with Head of Operations including regular staff briefings and open door sessions

Uk

Completed annual reviews of client base focused on high net-worth clients, delivering recommendations for improvements and opportunities for growth.

Advanced Professional Coach Program, Coaching

Professional Diploma In Marketing, Marketing, Pass

Business Administration And Management, General

Advanced Professional Coach Program, Coaching