Emma Mcdougall Email and Phone Number

• Driving and delivering an innovative marketing plan across key indirect channel partners• Marketing expert and champion (internally and externally) for the indirect channel• Project management, development and execution of marketing campaigns across the indirect channel • Effective communication of messages across a number of media to a wide stakeholder group• Knowledge of timelines and processes to ensure best in class execution• Management across a wide senior stakeholder community, including influence of senior stakeholders to ensure indirect marketing remains focused, controlled and best-in-class • Manage and influence day-to-day relationships with key channel marketing agencies, producing detailed, accurate briefs and driving strategy• Delivery of marketing campaigns that drive sales performance • Delivery of the indirect marketing calendar on time and to budget

Working as a Commercial Specialist within the Enterprise Commercial Marketing team.. The responsibilities within this role include:Assisting the Business Change Manager with the channel readiness activities for product launches, amendments, promotions and retirements for Vodafone Partner Services (VPS). Always taking into consideration the challenges posed by implementing this across two billing platforms.Delivery of commercial analysis and evaluation of non standard business deals for the Indirect channel including ISPs, developing a thorough, detailed knowledge and understanding of the commercial models used to model deals.Ensuring all commercial decisions are compliant with both Enterprise and Sarbanes Oxley (SOX) governance and taking the auditors through the relevant archived information.The building and management of relationships with key stakeholders including Product, Marketing, Sales, Finance, Marketing and Operations.Being the point of contact for various teams throughout Vodafone Partner Services for product related queries within the team.

This role evolved from my previous role. Whilst maintaining many of the responsibilities from my previous role such as owning the ‘go to market activities’ for Vodafone Partner Services' delivery of new products and sales promotions and their communication to the business, this role also allowed me to greatly improve my commercial awareness.Additional responsibilities within this role included:Assessing the profitability and viability of sales deals, including non-standard deals.Maintaining and updating commercial and product information in the company’s monthly Partner communication.Ensuring that all commercial decisions were compliant with both Enterprise and SOX governance.Liaising with Management Information, Finance Operations and Commissions teams to ensure that all partner commissions are paid correctly first time, every time. Including a monthly meeting whereby any problems or concerns were raised and solutions developed.

Working with Yes Telecom’s Head of Product Management, internal departments and Vodafone suppliers to manage the development, delivery and internal communication of new products across the business. Responsible for contributing to the optimisation of performance of future, current and legacy products.Responsibilities within this role included:Managing the development of all new products, including the preparation and management of project plans for all individual products, co-ordinating and/or supporting any cross departmental activities relating to new products.Working with the Head of Product Management and the Marketing department to identify optimal product positioning and to optimise the effectiveness of marketing materials and promotional activity; supporting the department’s new product selection process (whilst always keeping the partner in mind)Understanding of the implications of products on business processes. Using this knowledge to help direct optimal product selection for Yes Telecom.Internal Communication including developing, managing and circulating roadmaps as well as assembling and writing internal launch communications. Monitoring and reporting on competitor activity, utilising information from the market, suppliers, Vodafone, Business Partners and customers.Fostering strong working relationships within Yes Telecom, especially with the Commercial, Marketing, Operational and Sales departments.

Working in a fast paced Sales environment, delivering support throughout the team and to Business Partners externally. This role was extremely partner focused, ensuring that they were at the forefront of our business, helping them to have a satisfying experience from day 1 and throughout their lifetime with Yes. The range of responsibilities within this role included: • Delivering systems training to partners, both remotely and at their premises • Ownership of various sales reports and processes to budget and strict deadlines• Delivering support throughout the team and to partners externally• Coaching of new starters and peers