- Developed content for accounts with over 100k followers, providing social media audits and consultingWorked closely with clients to develop tailored copy and engaging multimedia content specific to each brand’s identity, ensuring all content is posted in a timely manner, driving growth in audience engagement and sales- Conducted comprehensive market research to identify trends, competitive landscape, and consumer insights for each brand, crafting a detailed content calendar and implementing social media strategy accordingly- Conducts market research to identify trends, competitive landscape, and consumer insights for each brand, implementing social media strategy accordingly.

- Developed comprehensive marketing strategies for the Heritage collection, Trinchero’s luxury wine portfolio- Conducted a competitive website review to effectively create a mock website design and content strategy for the Heritage collection, collaborating with the digital team and presented to senior management- Assisted with administrative duties and communications strategies, including copywriting, organizing files, updating databases, and preparing reports for all vintages and SKUs within the portfolio

- Tracked user engagement data to build a content calendar and posting schedule for cross-functional social media platforms, resulting in increased community engagement - Collaborated with the social media team, graphic designers, and editors to develop a global content strategy- Assisted in copywriting and graphics creation for The Everygirl, The Everymom, and The Everygirl Podcast