Heading up the retail division marketing team, driving the marketing and digital strategy, to make Zen Internet the number one broadband provider of choice across the UK for residential and small businesses.Responsible for all marketing and digital activity across new acquisition and retention. Data and insights driven to analyse and improve targeting across both acquisition and retention activity, including but not limited to; geographical, Experian mosaic profiling, consumer data, ultrafast fibre implementation and our on-net exchanges.Commercial forecasting being the forefront of decision making and prioritisation of our strategic plans and projects for optimum ROI.Created a new brand creative campaign from concept through to fruition, inclusive of owned photography and videography. Launched Zen’s first hyper local targeted multimedia advertising campaign planned across 12 months to support objectives and targets set, within budget of circa £1m. Channels included: Linear TV, ITV Hub, Sky Adsmart, Radio, Digital OOH, Digital Programmatic display and skins, Programmatic Audio, PPC, direct mail and Social Media advertising to drive brand awareness and website conversions. Increased brand awareness and referral traffic sales through Affiliate marketing. Working with partners to negotiate improved commercial deals, testing offers alongside advertising activity to increase awareness and sales.Responsible for driving the annual digital development roadmap across website, customer portals and mobile apps - leading a digital asset internal forum to keep projects on track with wider technology stakeholders.Oversaw the data and CRM programme of activity. Introduced a new email platform, Marketing Cloud, and launched automated journeys to improve segmentation and customer engagement programmes. Improving marketing integration through Salesforce.

Wrote the e-commerce strategy to improve online customer experience and sales conversion for the retail business. Developed SEO strategy. CRO plan developed and implemented to gain continued improvement and test and learn.Worked with developers, agencies and internal stakeholders to implement 12 month strategic plan to improve online performance.Introduced new prospect lead form opportunities and abandoned basket process.Liaised with product and portfolio teams to plan for new product launches for development requirements, optimise product listings – introducing new algorithms for product results displayed.

Planning annual digital strategy, digital development and communication plan for 12 British Land shopping centres inclusive of the hero destination centre, Meadowhall.Detailed reporting and forecasting and manage annual digital budget of more than half a million pounds. Developed the website design and functionality and oversaw the migration for all websites - with annual website users in excess of 2.5m. Continuous improvement and development to onsite content using Drupal content management system, optimising content with CRO and SEO initiatives. Developed the annual digital campaign and advertising plan across multiple channels to drive key KPI’s. Managing both organic and digital advertising across medias including digital display programmatic, VOD, SEO, PPC and social media for all centres. Working with creative agencies to produce eye catching and engaging digital creative tailored to each channel. Annual e-marketing strategy including an email template re-design in line with the new website launch and a monthly engaging and informative content plan driving open and click through rates. Proficient with Dotmailer, Mailchimp and Marketing Cloud.Developed automated engagement processes ‘journey builders’ in marketing cloud inclusive of a re-engagement plan to ensure we drive marketing opt in data and only communicate to those engaged. Cleansing data regularly and ensuring GDPR compliant. Analysing opt in postcode data with Acorn, CACI and catchment analysis to help drive targeted advertising and understand ROI.Leadership, management and growth of the social media team and channels. Responsibilities included creating the social media strategy for the retail sites, community and emerging media management and driving consumer engagement and brand advocacy. Launched an IGTV channel on Instagram capitalising on the increased engagement with use of video through social media.Silver command in crisis management at Meadowhall.

Planning annual strategy of digital marketing campaign activity to increase acquisitions across our product range and improve customer experience, that can be utilised in the UK and across our global network. This is inclusive of; e-marketing, SMS, DM, radio, paid social activity, PPC, SEO, display network, print and outdoor advertising. Managing budget effectively to ensure internal commerciality and ROI as well as increased brand awareness.Informing and implementing continuous improvements to our mobile apps.Project managing the creation of a new Airport Angel website for a new product launch; copy writing content and managing the re-design of the site with a digital agency. Usage of A/B testing, google analytics and click tale to inform online content and design changes using CMS Umbraco to improve site usability and increase sales. Changes include embedding YouTube videos – increasing video views by 60%. Work closely with Insights, research and MI analytics team to inform campaign activity.Launched and manage social media across seven social channels increasing website visits and conversion to sale.Liaise with airport lounges directly to work together on engaging marketing activity to encourage our members to use their lounges, from dual social media competitions, to in-lounge activity. Working on tender responses and representing the marketing function in new business meetings.

Working on in-life customer engagement through multi channels for our Card Protection, Identity Protection and Airport Angel services. My area of focus ranges from general in-life literature to seasonal campaigns and social media to e-commerce and mobile apps.The work I do looks across the whole customer journey, including customers through business partner channels, to ensure we are treating our customers fairly and engaging them throughout their life with us.

With a business re-structure in September, my role changed to a broader marketing position to involve both customer and business partner focused work. With personally designated partners, including NAG, Nationwide and HSBC, I am able to take time to pull together campaigns and materials to support their branch, online and phone sales. My priorities also lie with updating customer in-life literature, keeping our communications consistent across the board of partners and products. With the experience I gained in my previous role, I have been asked to be part of the re-design of a B2B communications plan and the B2B website.

Offered a full-time position as B2B marketing executive, having completed 6 months work experience with the company during University. The role involved overseeing company events, from instigation through to completion, chaperoning executive partners from around the globe to our York offices and London locations, including Wimbledon. A great deal of my day-to-day work involved the creation of a detailed B2B communications plan; liaising with colleagues from around the business to pull together informative documents to keep our clients up to date with our priorities and how we are continuously striving to always meet our core business values. Among other things, I was also involved in the initial re-design of our B2B website.

Planned, created and managed a wide range of campaigns, using many channels, including digital media, from underground tube panels to video banners on Channel 4 online. I arranged photo shoots, organising the set, photography, actors, and managing the entire process through to print stage. Organisation and administration of police staff adverts both online and within press were a key part of the role, along with managing and continually updating website content.I planned, managed and reported on progress and success of campaigns. Managed team budget and assisted in preparing strategic plans.