Researched and pitched salesforce restructuring to emphasize state-based outreach that was implemented in Q3. Outlined and calculated the total addressable market of a key target industry for the company’s first full-scale marketing campaign. Supported a state-specific demand generation campaign and created diverse content for various channels. Completed competitive research to generate product marketing inspiration for website and social content and strategy. Creating a content strategy to support pillars and goals for Q3 and Q4. Restructured the team’s organizational system to improve cross-functional efforts, including detailed process documentation.

Selected to support Pilar Opazo, PhD., in researching and preparing her book on sustainable fine dining in the U.S. and U.K. I independently conduct qualitative and quantitative research, utilizing Excel and Tableau for data collection and visualization.