Leading a team of 6 marketing professionals to create targeted marketing campaigns and inspire travel. The best part of my role; collaborating with almost every department in USIT, suppliers, media partners and our marketing agency.

Created and implemented Harvey Norman Ireland’s first Communications and Digital Marketing strategy. Discovered engaging stories for each product category and developed a plan on how to reach the target market with this storytelling. The key to its success was gaining the buy-in from stakeholders across the business.

Planned, created and executed TTL marketing campaigns across the island of Ireland.

Involved in the execution of the marketing and PR plans for two premium cosmetic brands; Shiseido and This Works.

• Created and built the Unislim Clubs Facebook page to 10,000 likes in 9 months.• Responsible for all social activity; Twitter, website content, Ezine.• Develop and implement competition mechanics which ran both in Unislim classes and online.• Design magazine ads.• Design and print of merchandise.• Coordinate photo-shoots, studio, and real life success stores as models. • Coordinate Unislim Workshops with nationwide Club Leaders • Contribute to the planning and… Show more • Created and built the Unislim Clubs Facebook page to 10,000 likes in 9 months.• Responsible for all social activity; Twitter, website content, Ezine.• Develop and implement competition mechanics which ran both in Unislim classes and online.• Design magazine ads.• Design and print of merchandise.• Coordinate photo-shoots, studio, and real life success stores as models. • Coordinate Unislim Workshops with nationwide Club Leaders • Contribute to the planning and mechanic of Unislim task set on the Irish Apprentice 2011.• Contributed to the launch of National Compliments Day which had its inargural launch on 23rd January 2011.• Pitched a €10,000 proposal to LowLow to sponsor the Unislimmer of the Year 2011 and succeeded. Implemented and managed the proposal and relationship with LowLow. Show less