Emma Norton Email & Phone Number

Tampa, Florida, United States

St. Petersburg, Fl, Us

Plan on-air and digital product assortment for Bath & Body and Tanning brands including key moments throughout the year – Today’s Specials, Weekly Deal Drops, on-air events, digital events, etc.Manage product lifecycle from beginning to end – from idea inception, to quality assurance and legal review, to production assets, to on-air presentation, to finding creative ways work through leftover inventory.Act as the central communication hub for cross-functional teams including planning, logistics, TV production, digital, marketing, legal, claims, quality assurance, vendor partners, etc. Meet and negotiate with vendor partners on daily/weekly basis.Ensure assets, samples, product, pricing and digital listing are approved and accurate for seamless live TV presentation. Present product offers including financials, product history, and “why the buy” to leadership and show hosts.Seek out and onboard new beauty brands.

Framingham, Ma, Us

Evaluated department sales plan components to ensure attainability and drive sales.Streamlined and organized systems while learning and adapting to new department.Discovered trends and created ad hoc analyses to implement actionable business steps.Trained and onboarded new team members in a virtual environment.

Framingham, Ma, Us

Analyzed weekly sales reports and identified trends to develop strategies to maximize Basic Bedding department sales.Tracked vendor shipments and made cancellation recommendations on late orders to assist in managing buyer’s budget.Performed periodic competitive analyses to forecast trends with the goal of gaining market share.

Framingham, Ma, Us

Collaborated with Product Development and Design team to create and plan the upcoming season’s beach towel mix.Conducted market research to develop a new merchandising opportunity for Soft Home’s coastal initiative and presented findings to senior executives.

Marketing

Brand Marketing, Fashion Writing