Strategic planning and execution of marketing functions for Helloworld Travel Retail division, representing a franchise network of over 2,000 agents. Managing the strategic planning, execution and implementation of multi media Advertising and Promotional campaigns. Overseeing budgets, funding, preparation of Marketing briefs for Media channels. Coordination of internal and external meetings with key stakeholders throughout the course of campaigns. Assist with creative design for advertising across a multi media mix including, however not limited to Above-the-line and Below-the-line Media. Management of multiple campaigns working concurrently. Management of key partner relationships with Airlines, touring and land suppliers, Internal Wholesale, NTO's and STO's.

Maintain & build relationships with travel agent network, maintain supplier relationships, develop & execute annual account business plan, develop sales Initiatives to increase individual store revenue, develop sales initiatives to meet annual sales targets, maintain B2B relationships with agency chain contacts, conduct day to day sales calls with agent network, host educational trips with the agent network, communicate marketing campaigns to agency chain and agents, provide website and product training to agent network, Maintain use of annual budget, Provide internal and external sales reports, conduct tele-sales calls and product training, represent company and present at industry conferences. Maintenance of Company CRM and agent profiles.

Assist with strategic planning and execution of marketing functions for the Wholesale Department, Managing the Sunlover Holidays, Territory Discoveries and Air New Zealand Holidays brands. Management of end to campaign activity, Management of key stakeholder relationships with State Tourism Bodies, Suppliers and Retail Chains, Development of Marketing proposals, Management of Marketing budgets and funding, preparation of Marketing briefs for Media channels, Coordination of internal Sales & Marketing meetings and internal communications, campaign timelines, campaign reporting and Sales reporting, assist with creative design for Media, Account Management.

Assist with strategic planning and execution of Marketing functions for the Online Department (Need it Now), development and execution of eDMs (Taguchi) for the online channel, media bookings, media buying, management of affiliate relationships, product development for affiliates, management of loyalty program, social media marketing, maintain supplier relationships for promotions, develop internal procedures for delivery of product via online channel, internal reporting of eDM statistics, affiliate sales reporting.

Maintain & build relationships with travel agent network, maintain supplier relationships, develop & execute annual account business plan, develop sales Initiatives to increase individual store revenue, develop sales initiatives to meet annual sales targets, maintain B2B relationships with agency chain contacts, conduct day to day sales calls with agent network, host educational trips with the agent network, communicate marketing campaigns to agency chain and agents, provide website and product training to agent network, Maintain use of annual budget, Provide internal and external sales reports, conduct tele-sales calls and product training, represent company and present at industry conferences.

Liaison with third party affiliates, assisting third party affiliates with sales & marketing activity, maximise third party sales volume via joint initiatives, online advertising & sales promotion, management of B2B & B2C e-newsletters, distribution of e-newsletters, (outsourced and internal), database maintenance for clients- (CRM Maximiser), content management of e-Newsletters, reporting sales figures and Unique Visitor Statistics derived from the Websites to the relevant internal and external, stakeholders, liaison with web developers on functionality, “Look and Feel” of Websites, e Commerce procedures, communication with client network on technical issues.