I oversaw marketing, merchandising, inventory control, branding, order processing, social media, website content, and sales for this boutique online retailer and exclusive storage facility serving high-end wine connoisseurs, where I evaluated products and provided purchasing recommendations. I communicated extensively with distributors and vendors, maintained the inventory and purchase order databases, and managed the customer order lifecycle from purchase through delivery. I also maintained and updated the website, adding SKUs, reviews, and inventory changes. In addition, I investigated and resolved customer issues, conducted product and industry research, and recommended pricing.Selected Accomplishments:• Chosen to serve as temporary Chief Operating Officer for 3 months. Managed import vendor relations, inventory problem solving, and order issues. Identified and acquired new vendors to fill oversold orders.• Increased visibility by preparing blog and social media posts that included reviews, promotions, special events, product photos, and informational articles.• Key member of a team that increased efficiency by developing a new customer-facing application to improve the customer experience, streamlined workflows, and enabled new capabilities.• Contributed to profit and revenue growth by conducting competitive and industry research, evaluating new products, setting appropriate prices, and creating special promotions.• Took over and improved social media functions. Enhanced efficiency by introducing schedules for posts.• Recognized on multiple occasions for superior performance.• Improved inventory accuracy by introducing regular inventory audits.• Grew revenue by building strong relationships with top clients, resulting in multiple large sales.• Arranged and coordinated multiple high-end special events at exclusive locations.• Improved profitability by focusing on the marketing of high-end products to key US and foreign customers.

This role involved verifying product information for the website, communicating extensively with suppliers, processing inventory and website updates regarding availability, and maintaining databases of products and suppliers. I updated the eCommerce sites with supplier and product data and responded to incoming messages from suppliers/vendors. Also, I researched new products, worked with marketing to create content and images for the websites and emails, and assisted the warehouse team as needed to resolve shipping issues.Selected Accomplishments:• Maximized profitability by ensuring the proper pricing of all products vs. industry levels.• Facilitated revenue growth by updating the product descriptions on the websites.• Assisted management with the selection and purchase of private wine collections.

During this period, I directed customer service, special events, social media marketing, branding, and more for this exclusive winery, where I maintained an inventory database for the website and multiple eCommerce platforms. I processed customer orders and coordinated shipping, managed event, product, and promotional postings on social media and for marketing emails and flyers, and reviewed and approved products for gift store. I also received and evaluated all sample marketing materials from vendors.Selected Accomplishments:• Took over all social media marketing functions and increased brand visibility by increasing posts.• Grew revenue by developing marketing collateral for special events.• Increased revenue by promoting higher-level memberships to existing club members.

I worked in conjunction with the Direct Marketing Manager to design, track, and analyze campaigns. In addition, I maintained a library of wholesale and retail customers and managed the CRM system.Selected Accomplishments:• Took over and reorganized the visitor and vendor databases/CRMs and eliminated duplicates.• Improved efficiency by working with IT to create new reports.• Enhanced productivity by updating trade contact forms in 5 languages on 6 websites.

I oversaw daily operations of a brick-and-mortal retail location, where I organized special events, managed deliveries and inventory control, and opened and closed the store. I also provided recommendations and information for customers.