- Channels: Paid Search (Google, Bing), Shopping (Google), Paid Social (Meta, TikTok), Programmatic (Google, Criteo, Cybba, Amazon), Video(YouTube), Audio (Spotify, iHeartMedia), Affiliates & Influencers, Organic Search, Partnerships- Ownership: budget & revenue planning, mapping acquisition & retention KPIs & targets, media strategy/execution/pacing/optimization, testing & innovation roadmap, data hygiene & reporting, cross-functional communication & planning, presenting to leadership/investors- Leadership: 3 direct reports, 3 external agencies - Successes:1. Audited and adapted team structure, media mix, testing roadmap, reporting and external agencies to maximize full-funnel growth - Year 1 results: +68% ROAS, -20% CAC, -28% CPO YoY- Year 2 results: +12% Sessions, +14% New Users, +7% ROAS YoY2. Led full funnel media activation and proved that brand awareness and consideration media have direct impact on revenue (+5% ROAS) 3. Led launch of Organic Search strategy to offset Paid Search costs, increasing organic impressions (+462%) and clicks (+336%)

- Channels: Email, SMS, Site, Blog, Paid Search (Google, Bing), Shopping (Google), Paid Social (Meta, TikTok), Programmatic (Google, Criteo, Cybba, Amazon), Video (YouTube), Affiliates & Influencers, Organic Search, Partnerships- Ownership: brand vision & campaign calendar, budget & revenue planning, mapping acquisition & retention KPIs & targets, media strategy/execution/pacing/optimization, testing & innovation roadmap, data hygiene & reporting, cross-functional communication & planning, presenting to leadership/investors- Leadership: 4 direct reports (full-time and contracted), 2 external agencies - Successes:1. Audited SEM tactics, fine-tuning the site for SEO purposes and improving PPC strategies, increasing new user sessions (+109%) and revenue (+57%) YoY2. Built a tiered commission model for Affiliate & Influencer program, increasing new user sessions (+258%) and revenue (+264%) YoY 3. Integrated ad platforms with CRM tools to automate audience creation and updates, improving ad targeting and relevance4. Launched the brand's Amazon shop and advertising account with a focus on maximizing ACOS

- Channels: Paid Search (Google, Bing), Shopping (Google), Paid Social (Meta, TikTok), Programmatic (Google, Criteo), Video (YouTube), Audio (Spotify, iHeartMedia), TV, OOH, Direct Mail, Affiliates & Influencers, Partnerships- Ownership: budget & forecasting, acquisition & retention targets, media strategy/planning/execution/reporting/pacing/optimization, testing & innovation roadmap- Leadership: 2 direct reports, 1 external agency - Successes:1. Led global paid social audit, oversaw the on-boarding of external agency and built an optimization framework & testing roadmap, increasing revenue and engagement metrics by up to (+7,000%) YoY2. Expanded same-day delivery service to 2 new US regions with 360° marketing strategy, increasing local new customer acquisition (+118%), orders (+30%) & revenue (+29%) YoY

– Bought and managed brand fabric, contributing to buying and planning strategies, improving IMU, and maximizing cross-channel opportunity– Managed the cross-channel Denim & Endless Summer lines, creating monthly lineplans and coordinating between the buying, planning, and design teams– Conducted brand's liability, IMU, and FOB reports

– Coordinated customer services and assisted with buying and stocking decisions for the online fashion retailer– Aided customer acquisition and branding through social media platforms and special events, raising the subscribers to their All-American e-commerce lifestyle brand from 0 to 44,000 – Identified and responded to customer needs through market research analysis

Senior Buying Internship (May 2013 - August 2013)– Coordinated between the buying, design, and production teams to facilitate the creation and purchasing of Free People skirts, pants, shorts, denim, and dresses – Worked with Creative Director and Senior Buyer of Dresses to expand Special Occasion Dress Line – Issued purchase orders and maintained product tracking system for buying, design, and production teams– Studied fashion blogs, runway shows, and magazines to create fashion trend boards for buyer presentations Vintage Buying Internship (May 2012 - August 2012)– Oversaw shipping and created cataloging system for all vintage merchandise in bi-monthly clothing launches – Helped facilitate photoshoot vignettes and merchandised the Vintage Loves page on FreePeople.com

In-House Intern (March 2012-March 2013)– Composed and coordinated fashion trend stories from collegiate interns across the nation – Assisted in the launching of a new online store, Tuckernuck, while promoting Uscoop at Georgetown UniversityOn-Campus Merchandising and Marketing Intern (March 2012-March 2013)-Promoted Uscoop on Georgetown University's campus -Tracked and reported on current collegiate trends, submitting pictures and writing stories to spread the word nationwide