Emma Pedersen Email & Phone Number

Edinburgh City, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

• Led marketing function for Unipass brand primarily, however worked cross functionally for Origo brand across key projects • Owned and developed a comprehensive, cohesive and branded social media presence for the brand with Marketing Executive, including development of new content (images, video, text) in line with PR, marketing and events, to encourage engagement with target audiences• Managed and developed the content strategy and content for key business documentation and website including creative copy writing for social media, websites, email campaigns and offline material • Collaborated with colleagues, customers, suppliers, and other stakeholders to help manage, gather and produce digital content including video used within pivotal campaigns for the business• Worked with key suppliers including online media outlets to ensure delivery of assets, negotiated costs, and managed to strict timescales

Edinburgh, United Kingdom

• Head of Marketing division within Capital Document Solutions, providing a forward-thinking marketing strategy to support the sales teams’ activities in sustained, targeted campaigns• Lead all marketing developments across the company, from headquarters to local branches ensuring a clear consistent approach • Developed specific campaigns targeted at clients' needs in order to support the sales function in key areas throughout Scotland • Project managed key events both internally and externally to ensure high class results for the business

Edinburgh, City Of Edinburgh, United Kingdom

• Management of BD and marketing function including team line management• Planned and implemented business development strategy, aligning on a quarter by quarter basis for member and non-member campaigns, aligning with corporate business plan• Ownership of BD budget and ultimate responsibility for ROI from campaigns within marketing strategy• Oversaw all member communications and member journey• Monitored and analysed marketing response rates to report back to the board

Edinburgh, United Kingdom

• Managed the marketing plan for Spire Edinburgh Hospitals; inclusive of print, online and radio plus patient feedback programmes • Full organisation and multi platform promotion of patient events • Managed Social Media strategy and function for the hospitals• Control of local SEO monitoring and PPC campaigns

• Project management to relocate a number of large corporate clients moving their employees oversees to Scotland• Lead role as negotiator for clients to ensure best possible rates were realised

Weybridge, Uk

• Responsible for marketing activity within Africa, North Cyprus (including HORECA), Israel, Turkey and Southern Cyprus regions within domestic and duty free outlets• Managed key activation platforms for world global flagship brands within region – across multiple markets (including Middle East)• Development of showcasing units and brand activity to continually build equity – working to specific needs of each retailer and traveller profile• Managed annual budget of $750,000 USD

Weybridge

• Briefed creative and staffing agencies • Attended strategic insight workshops and fed back findings in presentation to senior stakeholders• Effectively worked with external creative agencies to provide a tangible solution to create Limited Edition Packs in an extremely restrictive market

Guildford, United Kingdom

• Managing direct mail and email campaigns• Copy writing• Working with external suppliers on artwork, print and production briefs• Managing and coordinating promotional and training schedules• Planning trade show visits and exhibitions

Communication, Communication And Media Studies

Education record