Served as the primary lead for content, editorial, and brand efforts for the professional education unit under the Office of the Provost. Report to Executive Director of Marketing, Creative, and Recruitment. Presided, as editor-in-chief, over nine-member editorial board; develop and execute editorial calendar and communications plan aligned to strategic marketing and recruitment campaigns for the professional education unit across case studies, profiles, and faculty insights. Led content creation across marketing landing pages, print collateral, and advertising copy for internal and external clients. Worked with clients across UChicago graduate programs to produce brand and content strategy deliverables that include competitive audits, messaging architectures, marketing personas, and creative assets for earned media promotion. Acted as content lead for unit-wide, large-scale website project; guide content creation and entry for new web property and collaborate with UX team for seamless content architecture and user experience. Collaborate with marketing team for content needs as related to earned media, organic social media, and email campaigns. Supervised collaboration with design team on print collateral, advertising copy, and video marketing.Manage three-member content team of staff and freelance writers; provide project guidelines, deadlines, copy edits, and weekly team meetings. Oversaw end-to-end video production, including drafting creative briefs and scripts, interviewing subjects, providing post-production edits, and developing cuts for social media efforts.

Served as recruiter for graduate admissions to top-ranked public policy school. Established firm understanding of recruitment funnel, cycle, and financial goals. Exceeded or met key performance indicators (KPIs) and monthly, weekly, and quarterly goals through cold-calling, events, recruitment travel, and phone and in-person appointments.Reviewed hundreds of applications for admission while maintaining day-to-day tasks.Supervised “Team Harris,” a group of student ambassadors, by delegating tasks, coordinating campus visits, and approving timesheets.Handled caseloads of prospective students primarily from national service backgrounds (AmeriCorps, TFA, Peace Corps, veterans) and territories in the Midwest and South, including Wisconsin, Indiana, Texas, Louisiana, and Tennessee. Led the team that recruited national service students at Harris, which increased applications by more than 25% from 2017 to 2018. Maintained and published admissions blog; curated profiles and blog posts with a weekly publishing cadence. Within first three months of content ownership, increased page views by almost 81% and entrances by almost 62%.Worked directly with Associate Director of Social Media and Digital Engagement to coordinate social media efforts for recruitment goals; moderated the incoming student Facebook page. Managed frequent events that ranged from 25 to 300 attendees.