Emma Roberts Email & Phone Number

Boca Raton, Florida, US

As the Senior Director of Digital Product Management at Cinch Home Services, I’m focused on driving digital innovation to enhance our customers' home management experience. In this role, I’ll lead strategic digital product initiatives, leveraging technology and data to optimize customer journeys, simplify user experiences, and add value for homeowners.

Frederick, MD, US

• As a member of the leadership team, I oversaw the development of the brand's omnichannel experience. I held full responsibility for the eCommerce P&L, managing websites for two brands, marketplaces, the consumer.
• Delivered platform migration for the website from Virto to ATG, establishing a new platform for growth.
• Delivered $22m net revenue within my lines of business for FY23.
• Delivered A/B Testing and Personalization capability for the sites.
• Delivered spend efficiency and a new strategy for how we approach our digital paid media, as well as managing a multi-million dollar annual budget.
• Built a new high performing team to manage eCommerce and Digital Marketing, building expertise that didn’t exist in Product Management and Analytics.

Waltham, MA, US

• I started with Vista as Senior Manager and was promoted to Director in 2016, I was selected to look after Global eCommerce as Director and subsequently Merchandising Experience and CX as Director. Delivering through.
• Delivered more than $10m incremental profit from experience enhancements in the last year, leading a newly established team of product managers.
• Established a product management portfolio and a merchandising function from the ground up, with a focus on agile practices and experimentation to drive customer success.
• Led the improvement and optimization of the upsell and cross sell space which had been left to stagnate for 5+ years.
• Delivered the first mobile specific experience for Vista.
• Led and delivered a product migration program when we were moving to a new platform.

London, GB

• Responsible for Vodafone.co.uk User Experience, reporting to the Head of User Experience. Managed 7 User Experience Specialists. Implemented the strategic solution for content management onto the business areas of.
• Delivered a 33% increase in basket (website funnel) to sale conversion rate for the business by implementing conversion funnel experience optimizations and a multi-channel/multi country product selection tool.
• Delivered a 400% improvement in NPS between July 2010 and March 2011.
• Delivered an improvement of more than 110% of starting position for 75% of the key measures of success against which I measured myself and my team.
• Achieved and exceeded my team goals within my first year.
• Significantly moved may area of the business forward within my first 6 months.

London, England, GB

• Prior to leaving Lloyds TSB Insurance I was a key member of the Direct Business Senior Management Team, reporting to the Director of Direct. I was Responsible for all customer experience, P&L, sales delivery, and the.
• Achieved sales growth year on year of 15% gross written premium.
• Improved profitability of the home sales process by 40% following the release of a tailored sales process, a first in the UK.
• Built a team with absolute focus on customer experience.
• Developed and delivered market leading Strategy & Vision for e-Commerce in line with company strategic goal, including e-Commerce strategic roadmap and target operating model.
• Developed acquisition strategy for online customers.

Ba Hons, Business Studies

Hnd, Business And Finance