Emma Rodden Email & Phone Number

London, GB

Chelmsford, England, United Kingdom

• Working in full collaboration with the Senior Etail Manager in delivering our overall business and sales objectives, gaining market share within the cosmetics and skincare markets by executing best in class digital.
• Conduct successful commercial negotiations to ensure Benefit is positioned to be a vital brand partner for the retailer to deliver a deal that allows for key visibility to achieve our growth objectives.
• Builds strategic, bespoke full year plans across our key Etail Accounts with a particular focus on driving UK #1 ranking for Benefit’s hero categories: Brows, Mascara, Cheek Colour and Pores.
• Highly analytical with the ability to quickly digest data to identify strategic opportunities and build compelling solutions orientated and innovative recommendations.
• Experienced in retail forecasting, driving wholesale and stock management to achieve financial budget.Marketing
• Implement best in class digital marketing campaigns & strategies, negotiating exposure and investment for best possible ROI.

Chelmsford, England, United Kingdom

• Execute best in class business plans and innovative marketing campaigns to drive brand awareness and growth strategies in key growth retail partners that drive market share and retail sales. Establish and maintain.
• Cult Beauty November Brand of the Month delivering best ever month of sales
• Very’s first ever Solus Beauty Box and Beauty Masterclass, selling out in two weeks
• Feel Unique’s Current Crush Campaign Team

• Maximise efforts to deliver targets, by taking full accountability of driving Universal Pictures sales and profit within Top 4 Grocers, Sainsbury’s & Morrison’s, with a turnover in 2020 of £7.0m+.
• Negotiation of Trading Terms to deliver the agendas for both retail partners and Universal Pictures.
• Build and maintain preferred customer relationships across multiple retailers. Constantly going above and beyond to ensure we out-perform competitors.
• Deliver innovative customer offers in a challenging market securing incremental space and substantial media investment, ensuring category remains visible and relevant in Top 4 grocers in with POS 400+ stores.
• Build forecasts based on planned activity and previous sales data to ensure plans build up to budget and targets. Track the sales of these forecasts and flagging opportunity or risk if necessary.

London, United Kingdom

• Full accountability for all lines of the P&L for Top 4 Grocer Morrison’s, ensured quarterly and yearly targets are met through developing and implementing joint business plans.
• Became an expert on the Morrison's business to understand their priorities and identify growth opportunities.
• Analysed performance of the category to ensure the right products are in the right space at the right time.
• Worked pro-actively with supply chain and merchandisers to ensure excellent availability instore whilst also ensuring responsible shipments to meet returns targets.

London, United Kingdom

• Took full ownership and management of the P&L for online specialist retailer from THG Zavvi.com alongside my Retail Planning responsibilities. Maximising sales and profit with a turnover in 2019 of £1.2m+.
• Developed strategic plans and new product offerings that help Zavvi.com achieve their e-commerce KPIs.
• Influenced key stakeholders on the potential of Zavvi.com’s business in order to leverage the retails profile within the business, which resulted in securing exclusive specialist products, to generate a point of.
• Used data to make commercially driven decision to: o Provide recommendations to the Head of Sales and Sales Director on distribution plans that would maximise sales KPI’s whilst also being mindful of operational.
• Managed and reviewed internal, competitor and retail calendars to identify optimum periods to run promotions, identifying the ideal product and price mix to improve business planning.

London, United Kingdom

• Provided full support to ASDA and Tesco Account Mangers with day to day management of the accounts.
• Produced and presented New Release and Business Review presentations to retail, to influence stakeholders and support with execution of business plans.
• Managed Universal Pictures hospitality events which included budgets and liaising with attendees.

Sheffield Meadowhall & Manchester Arndale

• Customer Service & Building Relationships
• Greeted customers upon entering the store and build rapport with them to promote brand loyalty and repeat visits to the store.
• Ensured excellent customer satisfaction by guaranteeing that the products customers were looking for were identified and located.Driving Sales & Reaching Targets
• Upsold and cross sold products to customers to maximise average transactional value and achieve daily and week store targets.

London, United Kingdom

• Attention to Detail
• Supported the Digital Account Managers with planning and delivery of product, pricing and promotional setup on digital platforms including iTunes.
• Updated and distributed Digital New Release Schedules to key clients and Home Entertainment departments which ensured clear and consistent communication.Organisation and Prioritisation
• Ensured timely launches of new titles and series on EST & VOD and secured high-visibility profiling for key launches in order to maximise the value of the studios content.

London, United Kingdom

• Written Communication
• Responsible for keeping the Home Entertainment department informed on the market’s performance, through updating the business on Warner Bros and competitor’s sales figures within the market that week.Accurate.
• Worked with Product Managers to generate sales forecasts for new releases and when necessary re-forecasted upon receiving actual sales.Analysis & Decision Making
• Produced post campaign analysis for catalogue marketing teams in order to help make improved business decisions for the future.

Sheffield & Stockport, United Kingdom

• Ability to Achieve Targets
• Worked individually and within a team to reach daily and weekly sales targets.
• Assisted customers by serving and advising them to find the goods that they want. Communication
• Communicated effectively with staff and customers both in person and over the phone.Attention to Detail
• Carefully followed company procedures including opening and closing up store, cashing up and stock checks.
• Ensured the shop floor, stock room and changing room’s standards are maintained.Creative Thinking

Stockport, United Kingdom

• Intiative and Autonomy
• Using initiative in situations that required quick learning and dealing with numerous tasks at once. Fast Paced Environment
• Working under pressure during busy periods behind the bar and waitressing.Managing Relationships
• Dealing tactically with complaints or difficult customers.
• Building and maintaining customer relationships.

Business Studies, First Class Honors

A Level Business Studies, Maths And Textiles. As Level Media Studies.

9 Gcse'S A*-C Including English, Maths And Science