Freelance Copywriter
CurrentAs part of its 2022 rebranding, NRMA Park and Resorts engaged my services to write website copy for its home page and 41 individual resort/park pages - a total of 42,000+ words. I adhered closely to the organisation's new branding guidelines and tone of voice requirements, creating copy that is emotive and inspires action. With SEO keywords where they count and hyperbolic travel cliches in the bin, my writing helped bring to life the client's vision for its new brand position. I continue to write regular EDMs, SEO blog articles and website copy for NRMA Parks and Resorts.