Emma Sheppard Email & Phone Number

London

Responsible for the direction of the brand, advertising, integrated campaigns, PR, social media, events, such as Everyday Heroes, and internal communications.Key roles and responsibilities- Set the strategy for the department in line with corporate objectives, tracking through KPIs- Line manage four staff, responsible for a department of 23, and associated budgets- Lead on impactful, integrated, multi-team/agency projects- Develop strong relationships with internal and… Show more Responsible for the direction of the brand, advertising, integrated campaigns, PR, social media, events, such as Everyday Heroes, and internal communications.Key roles and responsibilities- Set the strategy for the department in line with corporate objectives, tracking through KPIs- Line manage four staff, responsible for a department of 23, and associated budgets- Lead on impactful, integrated, multi-team/agency projects- Develop strong relationships with internal and external stakeholders to influence future working, leading on cross-departmental projects and presenting to the board when required- Support other departments in their objectives, through planning, creating and delivering high-quality, on-brand communications. Key achievements- Leading a successful department hitting their objectives.- Delivering 300 comms jobs per annum.- Doubling our PR coverage in 2015 and securing increases in quality coverage which directly educates in first aid- Increasing web visits, and social media fanbase and engagement - 42% increase in Facebook fans in 2015. - Improving brand recognition and relevancy towards St John Ambulance - 17% increase in relevance in 2015 and enhanced positivity towards the brand.- Spear-headed new research-driven brand identity in 2014 (see my.sja.org.uk) and brand portal to enable easy ordering of 600 jobs, saving £65k in one year.- Led award-winning and objective-hitting integrated brand campaigns, such as Helpless and The Chokeables, which have changed opinion and ultimately saved lives.- Oversaw a step-change in internal communications contributing to a 2% increase in people engagement scores, benchmarking higher than the sector average. Show less

London

Led a directorate of 40+ towards communications and fundraising goals, while simultaneously leading on a successful brand campaign. Part of the Senior Management Team, advised on new policies and strategic direction.

• Responsible for protecting and enhancing the reputation and increasing understanding of SJA through media relations, social media and events.• Awarded PR Team of the Year 2011 (Charity Times Awards) as well as CIPR Excellence Awards, PR Week and CorpComms Awards.• Developed PR, integrated marketing and digital strategies to support commercial work (eg. event services, product and course sales) and charitable aims (raising awareness of the importance of first aid, increasing donations,… Show more • Responsible for protecting and enhancing the reputation and increasing understanding of SJA through media relations, social media and events.• Awarded PR Team of the Year 2011 (Charity Times Awards) as well as CIPR Excellence Awards, PR Week and CorpComms Awards.• Developed PR, integrated marketing and digital strategies to support commercial work (eg. event services, product and course sales) and charitable aims (raising awareness of the importance of first aid, increasing donations, educating people in first aid skills)• Set up Everyday Heroes, our celebration of the nation’s life savers, netting us coverage worth £1m AVE annually, sponsorship revenue and improving relationships with celebrities. Secured The Mail on Sunday as media partner (ongoing).• Managed 12 national and regional roles plus external PR agency against strategy and within budget.• Led on crisis communications, such as safeguarding, legal, disciplinary issues and managing reaction to organisation’s restructure. Overhauled policies.• At launch, our viral campaign, Popcorn, was the UK’s second most viewed YouTube film. Show less

London, United Kingdom

As a trustee of this charity, which provides psychotherapy to children and adolescents and their parents, I had a governance role• Ensuring that Open Door complies with charity law and other relevant legislation or regulations• Giving strategic direction, setting overall policy, defining goals and evaluating performance against targets• Safeguarding the good name and values of Open Door and its assets• Ensuring effective administration and financial stability of Open Door•… Show more As a trustee of this charity, which provides psychotherapy to children and adolescents and their parents, I had a governance role• Ensuring that Open Door complies with charity law and other relevant legislation or regulations• Giving strategic direction, setting overall policy, defining goals and evaluating performance against targets• Safeguarding the good name and values of Open Door and its assets• Ensuring effective administration and financial stability of Open Door• Monitoring the performance of the Chief Executive Officer• Using my PR, marketing and third sector experience to support the charity.• Chairing the fundraising committee. Show less

Saw publications from commission to copywriting, typesetting and editing, through to final printed material.

Co-author of Pearson Education biology textbook and journalist for medical websites.

Bsc, Microbiology And Virology, 2I

Bsc