Emma Shipley Email & Phone Number

New York, New York, United States

- Wrote TV, radio, and social content blending Citizens Bank's pre-established brand voice with the brand personas of their new sponsorships, the New Jersey Devils and the New York Giants- Worked closely with an Art Director to concept and create a print campaign including, mantras and taglines, to introduce a Spanish wine, spirits, and ingredients brand.

New York City Metropolitan Area

- Composed both organic and sponsored social posts to drive engagement and create conversions- Collaborated with Art Directors to layout sales collateral and brochures that ensured the copy and design worked together to create a purposeful message that aligned with thebrand vision- Scripted TV spots for nationwide clients and adjusted scripts based on.

Clemson, South Carolina, United States

• Wrote copy, taglines, social media posts, blog posts, and brand messaging for three clients
• Acted as brand specialist and designer for three clients
• Facilitated meetings between team members and clients to develop strategy and plan executions
• Conducted research to gain insights on target markets to drive campaign
• Created social posts and graphics for clients via Instagram, Tik Tok, Facebook, Twitter and YouTube
• Designed and published full-functioning website for clients

New York City Metropolitan Area

• Drafted press releases and media alerts for television premieres and press events
• Secured client coverage through pitching to journalists
• Nominated two clients for Cablefax’s Annual Diversity List who were awarded positions
• Tracked and documented all press coverage for client television and movie premiers
• Created reporter and outlet briefs to prepare clients for interviews
• Used industry savvy technology such as Muckrack and Cision to research reporters, outlets, and articles

Short Hills, New Jersey

• Organized company marketing campaigns to drive sales and increase customer satisfaction
• Designed internal and external merchandising for branches and stores
• Worked on company broadcast and digital advertisements by reviewing scripts, storyboards, and graphics
• Led social media campaigns to promote company brand and increased Instagram followers by 300%
• Served as public relations expert and respond to negative comments online and social media
• Directed the Intern Vlog project and produced short videos describing the intern experience at Investors Bank

• Managed all social media accounts and media relations for OurHouseApp
• Worked closely with the VP of Sales to plan media strategies and project timelines

Greater New York City Area

• Coordinated client and company events and press days
• Partnered with Account Managers on all tasks and responsibilities to maintain client relationships
• Wrote articles and media pitches for luxury travel, wine, and spirits to editors of top publications
• Researched trends and destinations in the travel industry
• Used Fohr Launch Metrics Fashion GPS, and Cision Point to track inventory, manage contacts and influencers, track press, and research outlets

New Vernon, New Jersey

• Managed and led 2-4 counselors and 3-5 counselors-in-training each year
• Monitored safety and entertainment of 20+ children ages 4-12
• Completed annual safety training; CPR certification
• Conducted both indoor and outdoor games and activities

New Vernon, New Jersey

• Opened restaurant and set up for the day
• Seated customers and managed tables
• Took customer’s orders and reported to kitchen
• Brought food and waited on table
• Managed the check
• Cleaned tables and restaurant

Bachelor Of Arts - Ba, Communication, Branding, And Advertising

Activities and Societies: Alpha Phi Sorority, Spirit Committee, Intramural Volleyball, Head of Hospitality Committee, National Student.

Copywriting

Communication And Marketing

CEA is an international academic program for students to study abroad. I spend a semester in Barcelona, Spain where I studied marketing.

High School Diploma