At WES Brands, I worked directly with high-profile celebrity alcohol brands including Flecha Azul Tequila, BSB Whiskey, Fraser & Thompson Whiskey, and Aspen Vodka. The company focuses on pairing high-potential brands with strategic partners to drive awareness and growth. In this role, I contributed to several key initiatives designed to enhance brand visibility and market presence:- ​​Led the implementation of a new social media strategy, achieving a 200% increase in engagement and over 10,000 impressions within a month.- Designed content calendars and strategically identified over 100 social influencers to amplify brand visibility across four liquor brands.- Developed and presented marketing strategies aligned with emerging market trends.- Conducted market research and competitive analysis to identify growth opportunities.- Initiated and nurtured potential partnerships to expand brand reach.- Collaborated directly with PR and advertising agencies to drive campaign success.

- Conducted risk assessment evaluations for juveniles, as well as developed and implemented individualized treatment plans tailored to their specific needs. - Shadowed case managers to gain practical insights into the parole officer processes, and reviewed legal files to ensure a comprehensive understanding of individual cases. - Observed countless court proceedings to enhance my knowledge of the legal aspects and procedures involved in juvenile cases.

- Designed promotional materials to boost organizational initiatives.- Assisted in managing philanthropic activities and enhancing community engagement.

- Organized and executed high-profile events, overseeing logistics, scheduling, and promotion.- Developed engaging event themes and activities to drive participant engagement.

- Developed strategic plans to maximize the fundraising impact of basket contributions.- Liaised with donors and volunteers to ensure efficient and timely preparation.

- Provided a joyful shopping experience for children and families, assisting customers with inquiries and concerns to ensure their satisfaction.- Restocked inventory to maintain product availability and presentation, as well as played a key role in the successful relocation of the store. - Contributed to setting up the new store location for optimal functionality and customer appeal.