Co-Director of Targeted SEO, I now combine my advertising strategy and creative writing skills to generate evergreen content that resonates with the reader and improves website rankings. Overseeing a team of writers, I look at ways in which we can produce crowd-pleasing, Google-loving content that will enhance our clients brand, whilst delivering on their commercial objectives. From blogs to website service pages and everything in between, I use the latest SEO copywriting software to create… Show more Co-Director of Targeted SEO, I now combine my advertising strategy and creative writing skills to generate evergreen content that resonates with the reader and improves website rankings. Overseeing a team of writers, I look at ways in which we can produce crowd-pleasing, Google-loving content that will enhance our clients brand, whilst delivering on their commercial objectives. From blogs to website service pages and everything in between, I use the latest SEO copywriting software to create niche content to ensure that whilst the words bounce off the page, the consumer stays put. Show less

I managed a team responsible for building and retaining key client relationships within the leisure and tourism sector. This involved strategically planning, driving and producing creative campaigns that delivered results. I later moved across to the creative team where I worked alongside the Creative Director producing powerful brand campaigns and managing TV shoots.

Responsible for overseeing and implementing the advertising and media buying accounts, it was my role to ensure that the channels we used created standout, captured the audience and ultimately delivered us a cost-effective return on investment. Day to day I managed and liaised with external agencies on creative briefs and media schedules, undertook performance reviews and ensured that the communications strategy was planned and executed to the forecasted budget. I was also responsible for… Show more Responsible for overseeing and implementing the advertising and media buying accounts, it was my role to ensure that the channels we used created standout, captured the audience and ultimately delivered us a cost-effective return on investment. Day to day I managed and liaised with external agencies on creative briefs and media schedules, undertook performance reviews and ensured that the communications strategy was planned and executed to the forecasted budget. I was also responsible for facilitating and leading key commercial campaigns through-the-line and ensuring creative integration of the brand. I organised a number of TV and Photoshoots, managed agency pitches and was integral to the production of advertising and TV campaigns that repositioned the brand. Show less

Whilst in this role I was part of a team of creative writers responsible for interpreting briefs to produce a range of marketing materials, which would be received by a number of different audiences. This ranged from direct mail to national advertising campaigns, sales literature, company website, leaflets and brochures. This role demanded a creative flair and attention to detail alongside the pressure of meeting strict deadlines.Achievements: This role enabled me to hone my project… Show more Whilst in this role I was part of a team of creative writers responsible for interpreting briefs to produce a range of marketing materials, which would be received by a number of different audiences. This ranged from direct mail to national advertising campaigns, sales literature, company website, leaflets and brochures. This role demanded a creative flair and attention to detail alongside the pressure of meeting strict deadlines.Achievements: This role enabled me to hone my project management skills as I directed a number of film and still photography shoots whilst being lucky enough to travel around the world. Show less