Providing consultation and expertise across the development and execution of comprehensive marketing strategies for clients. Focusing on driving customer acquisition and e-commerce optimization.Leading high-impact advertising campaigns across multiple digital platforms, leveraging analytical skills that target key demographics and enhance brand visibility. In addition, increasing customer engagement rates.

As part of the Senior Management team, I provided strategic direction for retail and e-Commerce marketing, overseeing 50+ brands. I defined Marketing, Branding, PR, and Social Media strategies, establishing a 2-5 year vision aligned with business growth goals.I ensured alignment across e-Commerce and marketing, managed P&L responsibilities, and customized social media and SEO strategies for individual brands. Leveraging emerging technologies and data-driven insights, I redefined brand narratives and engaged audiences.I managed the creation of new social media communities, revitalized websites, and optimized SEO programs. Additionally, I enhanced the customer shopping experience, improved product categorization for SEO, and mentored a high-performing marketing team.I optimized e-Commerce product lines, improving visibility, search rankings, and conversion rates, while providing expertise throughout the retail and product lifecycle.

As an active member of the management team reporting to the GM, I developed and executed effective e-Commerce marketing programs. I established best practice frameworks, championed brand excellence, and conducted strategic e-Commerce portfolio reviews to assess brand awareness, market share, financial performance, and customer engagement.I implemented digital marketing turnaround strategies for underperforming categories and managed projects to create grassroots social media communities, revamp branded online platforms, and redefine SEO programs. I designed and implemented comprehensive customer touchpoint strategies, optimized website and SEO programs, and conducted market research to identify trends and inform action plans.I created and executed e-Commerce product launch and activation campaigns, utilizing market insights and consumer trends to drive brand and category growth. Collaborating with cross-functional teams, I conceptualized and implemented customized campaigns leveraging the latest trends.

I managed and optimized Churchill's B2B and B2C websites, enhancing user experience and boosting online sales. I developed strategies for content updates and technical enhancements, increasing traffic and engagement. I also led the procurement of materials from China and Thailand for retail and hospitality, negotiating with suppliers to ensure competitive pricing and timely deliveries, thus improving operations and cost efficiency.