Emma Thomas Email and Phone Number
United Kingdom
Emma Thomas's Location
United Kingdom, United Kingdom
Emma Thomas's Contact Details
Emma Thomas work email
- Valid
Emma Thomas personal email
n/a
About Emma Thomas
I’m a results-driven marketing leader who turns great ideas into action.
Emma Thomas's Current Company Details
Cubic Transportation Systems
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Regional Marketing Manager, EMEA
United Kingdom
- Website:
- cubic.com/transportation
- Employees:
- 2144
Emma Thomas Work Experience Details
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Regional Marketing Manager, EmeaCubic Transportation SystemsUnited Kingdom
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Head Of Marketing & CommunicationsRidetandem May 2023 - Present- Organic search up 79% after rebrand & website redevelopment.- Grew LinkedIn followers by 56% in 12 months.- Improved email open rate from 13% to 19% in 6 months.- Secured £2m funding via a successful seed fund campaign.- National PR coverage including LBC and The Sunday Times -
Head Of ContentCar & Classic May 2022 - Apr 2023100% Remote- Increased content output by 44% within 12 months. - Improved email click through rate from 1 to 5%.- Built a team of specialist writers alongside 80+ freelancers.- Commissioned content for all stages of the customer journey.- Created auction listings structure leading to increased sale rate. -
Content StrategistCar & Classic Dec 2021 - May 2022100% Remote- Developed messaging strategies and built creative campaigns/flows - Crafted microcopy for compelling CTAs- Optimised content to increase ad and auction lead gen and conversions- Guided and facilitated the messaging direction of projects and products- Created ways to communicate complex information such as the payment process- Oversaw creative briefing and concept development
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Content ManagerPearson Mar 2021 - Jan 2022Remote- Increased unique page views by 117% in a 6 week campaign.- Created tone of voice and brand messaging for new D2C site.- Commissioned agencies for multi-channel content production.- Developed video strategy for webinars and partnership events.- Collaborated with experts in multiple time zones. -
Content Marketing ManagerPearson Jan 2019 - Apr 2021Hybrid- Collaborate on large-scale projects including new ecommerce site - Create and develop content strategy for Pearson UK- Increase visitor engagement and traffic to pearson.com/uk - Lead planning, development and production of content for all channels and in all forms - Develop and maintain content calendar- Set clear objectives and evaluate how customers respond to various forms of content- Use insights to understand customer needs and adapt strategy - Work collaboratively with various departments to align communications- Maximise engagement and return on investment through innovation
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Head Of Marketing & CommunicationsUsp College Apr 2016 - Jan 2019Essex, United Kingdom- Led rebrand and website rebuild/migration- Enhanced reputation through PR and marketing campaigns - Responsible for leading, creating and maintaining marketing and public relations projects - Budget and line management responsibility for four teams of staff across two campuses - Created marketing strategy for single college then adapted for pre/post merger - Maintained high level relationships with media - Created innovative ideas to reach target audiences, internally and externally - Used data to analyse recruitment trends and identify new areas for development -
Web Editor & Daily News EditorNewsquest Jan 2014 - Apr 2016Essex- Running 12 local news websites for daily and weekly titles covering Essex- Developing ongoing digital strategy to promote articles through social media- Growing social audience on Twitter, Facebook and other platforms- Overseeing breaking news and leading how major incidents are dealt with online- Managing teams of reporters across several offices for both online and print articles- Training staff in CMS, video editing, content gathering and related skills- Working with reporters to develop stories for print and online - Member of web development group bringing about changes and ideas -
Online JournalistExpress Newspapers Jun 2014 - Mar 2015Northern And Shell Building, Lower Thames Street, London- Online reporter for www.express.co.uk- Sourcing, fact-checking and uploading articles directly to website- Using Photoshop and other editing tools to attach images - Uploading video content through Brightcove- Finding exclusive stories and publishing ahead of competition- Making sure to hit weekly and monthly audience targets -
Senior Reporter/Night News Editor Sunday MirrorTrinity Mirror Plc Dec 2012 - Sep 2014Canary Wharf, London- Producing exclusive copy to tight deadlines- Interviewing high-profile celebrities and politicians- Breaking news online - Liaising with photographers and news agencies- Monitoring news wires and social media - Cultivating strong contacts with PR companies and agents- Researching - Writing for online and print
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Senior ReporterMailonline Aug 2013 - Jan 2014Northcliffe House, London- Turning around agency and staff copy to tight deadlines - Fact-checking, gaining extra information and improving articles - Publishing directly online – high degree of accuracy required- Finding exclusive stories and pitching them to news editors for publication- Dealing with major breaking news incidents as they unfold (death of Nelson Mandela)- Scouring social media for pictures, video and information on live incidents - Negotiating and arranging agencies to cover stories - Making sure all legal and ethical checks are made before publication -
Crime Reporter - Southend EchoNewsquest May 2012 - Sep 2013Southend On Sea, United Kingdom- Generating news stories from police and court contacts - Covering court cases at Magistrates, Crown and County courts- Reviewing court lists and writing up results - Reacting to breaking news - Writing hard news features- Managing the front page of our website echo-news.co.uk and sourcing images- Uploading stories to the web within minutes then updating as stories develop- Dealing with sensitive news stories professionally
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Chief Reporter - Thurrock Gazette (Maternity Cover)Newsquest Jan 2013 - May 2013Thurrock, Essex- Managing a team of staff- News editing- Subbing- Writing copy for print and online- Commissioning and writing features- Representing the Gazette at events- Maintaining the office news and picture diary
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Senior Reporter - Southend EchoNewsquest May 2009 - Jan 2013Southend On Sea, United Kingdom- Producing accurate copy to tight deadlines- Uploading and updating articles on echo-news.co.uk- Covering council meetings and court- Creating and managing live blogs of breaking news incidents- Taking and editing photographs for print and online- Sourcing and editing video clips and uploading to website- Writing features, reviews and first-person opinion articles- Generating fresh ideas to engage readers
Emma Thomas Skills
Journalism
Social Media
Newspapers
News Writing
Storytelling
Press Releases
Breaking News
Editing
Editorial
Online Journalism
Copy Editing
Blogging
Copywriting
Magazines
Proofreading
Video Editing
Facebook
Subbing
Seo
Feature Writing
New Media
Image Editing
Writing
Public Relations
Social Media Marketing
Marketing
Media Relations
Publicity
Publishing
Publications
Web Content Writing
Event Management
Digital Strategy
Creative Writing
Corporate Communications
Newsletters
Research
Strategic Communications
Content Management
Cms
Html5
Css
Javascript
Twitter
Management
Interviewing
Teeline Shorthand
Fact Checking
Website Development
Content Marketing
Emma Thomas Education Details
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Marketing -
Nctj JournalismJournalism
Frequently Asked Questions about Emma Thomas
What company does Emma Thomas work for?
Emma Thomas works for Cubic Transportation Systems
What is Emma Thomas's role at the current company?
Emma Thomas's current role is Regional Marketing Manager, EMEA.
What is Emma Thomas's email address?
Emma Thomas's email address is em****@****e.ac.uk
What schools did Emma Thomas attend?
Emma Thomas attended Marketing Week Mini Mba With Mark Ritson, Nctj Journalism.
What are some of Emma Thomas's interests?
Emma Thomas has interest in Kickboxing, Politics, Yoga, Travelling, Reading.
What skills is Emma Thomas known for?
Emma Thomas has skills like Journalism, Social Media, Newspapers, News Writing, Storytelling, Press Releases, Breaking News, Editing, Editorial, Online Journalism, Copy Editing, Blogging.
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