With over 15 years of experience in health care, research, education, and non-profit industries, I am a certified medical illustrator (CMI) and a strategic marketing leader with a passion for creating and delivering impactful omnichannel campaigns. I have a proven track record of driving business growth, customer engagement, and brand awareness through data-driven marketing strategies and technologies.As the Digital Marketing Director at MUSC Health, I oversee the planning, execution, and optimization of all digital marketing initiatives, including web, email, social media, SEO, PPC, and analytics. I collaborate with cross-functional teams and external partners to ensure alignment and integration of marketing goals and objectives across the organization. I also leverage my expertise in medical illustration and animation to create compelling and informative visual content that showcases the innovative and compassionate work of MUSC Health. My mission is to elevate the reputation and visibility of MUSC Health as a leading academic health system and a trusted partner for health care in South Carolina and beyond.