Emma Wang Email & Phone Number

Brisbane City, Qld, Au

Sydney, New South Wales, Australia

Reporting to Head of International, lead the China sales team of two based in Sydney, and trade partners (distributors) with brand team in accelerating sustainable growth in market, through activation of existing brands and expansion across channels and partnerships in Greater China, for Mcpherson’s Consumer Products, a leading Australian Company with 160+ years heritage;Reshaped the Greater China Strategy with building multi-channel presence and marketing plan with adapted China messaging… Show more Reporting to Head of International, lead the China sales team of two based in Sydney, and trade partners (distributors) with brand team in accelerating sustainable growth in market, through activation of existing brands and expansion across channels and partnerships in Greater China, for Mcpherson’s Consumer Products, a leading Australian Company with 160+ years heritage;Reshaped the Greater China Strategy with building multi-channel presence and marketing plan with adapted China messaging with competitors and consumer insight research; Curated portfolio for different platforms and worked closely with trade partners in different channels for activation alongside the ecommerce rhythm; delivered in year one a high double digit growth in both topline and bottomline. For Dr.Lewinn’s, the #1 Australia cosmeceutical skincare brand in pharmacy, successfully launched new serum series with cross-functional team work with supply china, finance, brand team, regulatory and trade partners, and achieved a +100% growth in bottom-line. Show less

Brisbane, Queensland, Australia

Reporting to General Manager International, country lead in commercial and marketing expansion for Hive & Wellness group of brands with a Shanghai based sales manager;Repositioned 3 brands based off a new set of consumer research working with in-market leading agency; and shaped the strategy of multi-channel covering both retail and recommerce for both commercial and brand equity growth ; With Capilano as the #1 table honey brand of Australia, grew into #1 imported honey in Eastern… Show more Reporting to General Manager International, country lead in commercial and marketing expansion for Hive & Wellness group of brands with a Shanghai based sales manager;Repositioned 3 brands based off a new set of consumer research working with in-market leading agency; and shaped the strategy of multi-channel covering both retail and recommerce for both commercial and brand equity growth ; With Capilano as the #1 table honey brand of Australia, grew into #1 imported honey in Eastern China with newly appointed trade partners for both online and retail, and managed a shanghai based agency for digital campaigns to drive brand awareness and sales with ecommerce calendar; With Barnes Naturals as a premium manuka honey in wellness and distributed in major hyper markets, worked closely with Chemist Warehouse China and AU Daigou trade to position in the health category; Secured Costco China as major retailing channel and volume driven business. Achieved 500+% growth in topline in year one. Show less

Australia

Reporting to the Head of CBEC business and leading a team of two in diverse locations (Brisbane & Shanghai) and 4 from agency, my responsibilities included leading the branded marketing efforts with responsibilities for Australia, New Zealand, and China in the CBEC space within the regulatary framework, delivering on successful growth for the brands of Cenovis, Ostelin, Nature’s Own.Launched 3 leading Australian brands to the China market in 2015. My role was focused on driving OSTELIN… Show more Reporting to the Head of CBEC business and leading a team of two in diverse locations (Brisbane & Shanghai) and 4 from agency, my responsibilities included leading the branded marketing efforts with responsibilities for Australia, New Zealand, and China in the CBEC space within the regulatary framework, delivering on successful growth for the brands of Cenovis, Ostelin, Nature’s Own.Launched 3 leading Australian brands to the China market in 2015. My role was focused on driving OSTELIN brand equity across the CBEC category known as Mother & Baby Channel, at the time in 2016/2017 the single largest sales category in the CBEC industry, and grew by 300+% market share in CBEC; Built Cenovis as the #1 Vitamin C brand on CBEC with selected partners and China relaunch of adapting the master brand messaging with China consumers insight. Relocated from Shanghai to Brisbane and focused on China-facing NPDs, worked with cross-functional teams and launched a new Baby Vitamin D Drop under Ostelin the #1 Bone Health Brand and highly exceeded year 1 sales target as new product launch.Built the team for market entry screening and consulting for Sanofi Global OTC and Dietary Supplements and personal care offering; Launched Germany skincare brand Viscontour on China ecommerce with German leadership team and trade partner. Show less

Shanghai City, China

Project Management office to the General Manager of Asia Pacific for Sanofi Consumer HealthcareWas assigned to work with the General Manager and the leadership team in the major business restructuring cases

Shanghai City, China

Responsible for Corporate Communications functions to external parties and management of Sanofi Aventis corporate reputation management with a focus on Consumer Healthcare (CHC) business unit.

Shanghai City, China

As project manager, I took lead on incubating social enterprises with stakeholders. The project vision was to incubate China grassroot NGOs growing into successful social enterprises with core products or services.

Chongqing City, China

Launched in partnership with China Ministry of Science and Technology in 2007, British Council’s climate change programs in China aim to raise the awareness of and encourage behavior change for tackling climate change among the general public, through classrooms, communities and media

Advanced Leadership Program

Master Of Arts (M.A.), Simultaneous And Consecutive Interpreting

Bachelor Of Arts - Ba, English Language And Literature/Letters