Emma Ward, Ma Email and Phone Number

Working within the Higher Education division supporting institutions across the UK and Europe to solve their teaching and learning challenges. Specialising in digital homework and assessment tools for STEM and Psychology students.Planning, developing and delivering innovative, data driven acquisition campaigns focused on lead generation to increase Pearson's customer base and market share across UK and Europe.Applying a customer experience-centric principle to all marketing planning and campaign deliveryAnalysing campaign performance independently and in collaboration with marketing agencies and internal support functions to drive optimisation and success.Ensuring a consistent implementation of campaigns and customer journey mapping across target audience priority groups.Implementing clear marketing briefs and direction on channel mix to the wider marketing team and external agencies which meet and exceed objectives.Developing testing plans for new tactics to ensure performance is captured, measures and learnings applied.

Currently working in the Strategic Insights Team. Leading and developing a comprehensive data insights strategy with a key focus on product and marketing performance for the Product Marketing Portfolio Team

Marketing Manager for a portfolio of academic journals within the research marketing team.

Our Capstone authors excel in business coaching and personal development, so if you are looking to be the best you, you can be, these are the books that you need to be looking at.As well as being able to buy our authors best selling content in print and digital format, you can now receive training directly from our experts. We have recently launched the Capstone Soft Skills Video Training - with a truly unique programme of videos covering all of the core, most important, ‘soft skills’ everyone needs to succeed in business. Please contact me for further information.

I am currently managing accounts for some of our major UK publishers.The Hung Hing UK sales office was founded in 1994 by the late Jeremy MacLehose to make Far Eastern book printing accessible to the UK publishing industry and has since expanded its services into all areas of complex and luxury print, employing 13 skilled professionals with overseas print procurement experience.Hung Hing UK offers complete project management, quality and reliability combined with a total print solution from Hung Hing Offset Printing. With nearly 20 years experience in providing quality printed products to print buyers from our UK office we have built the customer trust that gives us the edge required in today’s increasingly diverse and competitive market.