PR and social media.

Rethink Interiors were my programme partner whilst studying with Digital Mums. I'm now delighted to be working with them following the completion of my Strategic Social Media Management course.

Working across numerous consumer brands, predominantly in the watches and interiors sectors, my time at Believe Eve was divided between client liaison and media relations. My key focus was building strong relationships in both of these areas and identifying ways of them working together strategically for mutual gain. Keeping ahead with trends, competitors, media and celebrities was all an essential part of the role, as was partnering clients with likeminded businesses to gain valuable endorsement and awareness.I was also the go-to person for copywriting, providing content for websites, brochures and advertorials, as well as writing copy for news releases, competitions and social media channels. I led the charge for using Twitter as an effective medium to build relationships with the media, as well as targeting end consumers for clients. Developing a Twitter campaign for Sekonda watches was a highlight and helped to build awareness around its sponsorship deal with TV shows such as The XFactor and Britain's Next Top Model. I organised numerous press events and attended exhibitions, as well as working on sponsorship deals with media partners. As a Director of the company I played a pivotal role in shaping the team, the Believe Eve brand and culture. When developing new business, my responsibilities included networking, building communication strategies and writing proposals with original creative ideas, as well as pitching for the business.Clients included: Gautier, Longines, Luminox, Mondaine, Natuzzi, Portobello Market, Sekonda, St Ives Group

A consumer PR role working across numerous sectors including: fashion, interiors, food, health & beauty and watches. My responsibilities included client liaison, media relations, event management, copywriting and consumer trends. I joined as an Account Manager before being promoted to Account Director level. Key clients included sweatyBetty, Longines watches, Allders department store, Mavala, California Prune Board and Fosters Wine Group.

The move from in-house to fashion PR agency was fast-paced and eye-opening - exactly what I had hoped, as a new PR graduate living in London. I worked predominantly with high street fashion labels (George at Asda, Mexx, Episode) with the key objective of gaining them "column inches" in the press. I was also part of the London Fashion Week team each season (John Rocha, Ashley Isham), meeting and greeting journalists, organising seating plans and fulfilling general administrative duties. Aside from media relations and shipping out samples across London, my other responsibilities included model castings, hiring stylists and organising monthly photo shoots for George at Asda.

This was an undergraduate role and formed part of my vocational PR degree. The year in industry was an essential part of the course and provided invaluable, first hand experience in a bustling, high pressured press office. I assisted the Fashion team and shadowed them for almost a year. From media appointments with luxury fashion journalists and stylists, to charity events and photo shoots, I was their Girl Friday.