Managing a team across 3 offices in NY, LA and Toronto to deliver PR, Comms and Marketing to inspire North American visitors to go to Britain, travel to the nations and regions of Great Britain and spend more.

Working within the Britain Marketing division at VisitBritain on international campaigns covering non-tourism brand partnerships in sport, film, TV and music. Responsible for managing a non-commercial partnership with the Barclays Premier League, the world's most watched football league. Includes running a 'Football is GREAT' global campaign, part of the Government's GREAT campaign, to promote Britain as the home of football. Recent activity includes managing VisitBritain's activity at BPL Live in Mumbai, TV campaigns in Norway, Hong Kong, Malaysia, Indonesia and Singapore, and a mall activation in Kuala Lumpur.Other partnerships include film and TV studios. The most recent activity has been VisitBritain's biggest ever film tourism social media campaign around the new movie Paddington. My role has included managing all content marketing around this movie to promote Britain as a positive, welcoming destination, as well as a digital media campaign in US, Germany and France. The campaign was activated in more than 41 countries and reached 71 million people. In 2015, I extended my sport remit, including managing a partnership with Wimbledon and running destination PR activity around the Rugby World Cup.Previous partnerships I have worked on include a partnership with Sony Pictures and Twentieth Century Fox in 2012, which positioned Britain as the home of Bond with a high profile fully integrated image campaign in 21 markets worldwide. Activity has also included a partnership with PBS, the official USA broadcaster of Downton Abbey, to promote Britain's heritage, culture and countryside.Work across the organisation to project manage and identify opportunities to deliver international marketing activity covering PR, digital, social media, out of home, retail, brand and travel trade in VisitBritain's 21 key markets around the world to encourage visitors to Britain.

7-month secondment to work at VisitBritain for summer 2012 in the International Destination PR team. Key account managing the Americas and Canadian PR teams.Organising individual and group press visits for print media from VisitBritain's 21 key markets and putting together itineraries for broadcast crews visiting destinations around Britain, organising permits, researching stories and escorting journalists. Global group press visits included World Pride 2012 and a trip for the Paralympics showcasing accessible Britain. Working on the VisitBritain desk of the London Media Centre for non-accredited media during the 2012 Olympic Games and working at the London and Britain Media Information Unit at the Olympic Park, providing accredited media with information on the UK.

- Tourism Press and PR: Daily press releases, statements, briefings and editorial, Media monitoring, Familiarisation visits for national and regional media, Placement of competitions in national publications, Media management at events, Olympic Training Camp bids to national tennis teams, Quarterly ‘Inside Info’ printed newsletter to industry- Online Tourism PR & Marketing: Content Management of visitor website with 8 million hits per year & five microsites, E-marketing – monthly visitor e-newsletters to 18,000 subscribers, fortnightly mailings to industry - ‘Inside Info’ newsletters, drop-in training sessions for the industry, social networking inc. Twitter, Facebook and Flickr, Developing VisitEastbourne.com E-shop to offer agency sales (commission based), Web competitions to increase data capture- Corporate Communications: Project management of the Eastbourne Review newspaper from selecting design agency to writing content and coordinating print and distribution- Corporate E-Communications: Content management of corporate Council website, Launched the new Council Intranet in March 2010, Web training for staff, Developed social media profiles for Eastbourne BC and offer training for staff (facebook and twitter)- Film Liaison: Film Liaison Office management to offer one-stop-shop for location managers looking to film in Eastbourne, e.g. Brighton Rock, Dagenham Girls, Coca Cola. Regular e-newsletters to location manager database to promote new/unique Eastbourne locations, Gala Screenings.

After an initial work experience period, I worked freelance shifts covering the news for 107.5 Sovereign FM, researching stories, interviews, vox pops and news reading on air.

Vox pops, editing news clips, interviews, researching stories