• Designed and launched key features for an AI-powered English coaching app to enhance user experience.• Created prototypes based on PRD to improve app functionality and usability.• Collaborated closely with PM and engineers to push weekly app feature updates.

-Identified and audited current design inconsistencies through 20+ previous design documents, users’ feedback on HEAP, 1on1 conversations with team members and 10+ user interview recordings -Designed 3 new responsive UI components based on users’ workflows, feedback, and company’s identify to increase design and development process productivity -Designed a new ID card representation, resulting in a 40% reduction in vertical scrolling times to increase work efficiency -Added an “8-pixel” layout guideline into the UI pattern library to ensure future design consistency -Supported senior designers by note-taking in 10 user validation meetings and creating synthesis maps for 6 interviews.

-Crafted visual concepts and user interfaces for 2 features (voice-to-text, and live translation) within an online collaborative workspace, overcoming language and geographic barriers.-Collaborated with industrial designers to enhance the overall physical smart pen’s user experience, ensuring a cohesive and intuitive design that aligns with user needs.-Delivered storyboard, journey map, high-fidelity prototypes and concept video for speeding up design process

-Implemented modern design trends and intuitive navigation to create a positive first impression for visitors, encouraging longer stays and repeat visits to the website.-Collaborated with the marketing team to align web design with business goals, ensuring a cohesive online strategy.