Created the SEI product (Sponsorship Evaluation Index), which is the market's first holistic sponsorship evaluation system. I set up the model using aggregated research, social and search data and worked with Product Manager and Engineers to develop the dashboard system and turned it into a SaaS product.I was responsible for all R&D/pricing/sales related to SEI.Comparing with Y2014, the sales results of 2015 was up 230%. In less than two years time, we built the market’s most robust database with strong benchmarks.SEI has grown into the market's leader in measurement of brand sponsorship ROI which is embraced by top marketers including P&G, Yili, Liby and top media e.g. iQiyi, Youku, LeTV, etc. SEI's business case was a Finalist winner of the I-Com Data Creativity award.

Responsible for all spectrum of digital consulting to insure clients achieve their marketing objectives through leveraging the latest technologies and strategies. Heavily involved in clients’ marketing planning processes. Set up data management platform for clients to provide holistic solutions across all business functions (including product, brand, media, PR, research, e-commerce and CRM). Experienced in social media communications and ROI evaluation, including CRM synergies to generate business leads and opportunities.

Champion in market, brand, consumer and media analytics. Led the development of communication strategy through deep understanding of Chinese consumer behaviors across online and offline media. Provided strategic consulting to internal teams regarding process, resources, insights and researches.

One of the first three employees of the company in China. Helped the company to grow from 3 from 20 staff. Managed the consulting department consisting of eleven staff to provide top notch services to global and local clients regarding their marketing consulting needs. Experienced in marketing ROI measurement and agency relationship management. Responsible for all company marketing activities including building and maintaining relationship with local media, producing marketing strategy and materials. Developed valuable on-the-job skills includes marketing, sales, leadership and presentations.