Emma Adcock Email & Phone Number

Wellington, Nz

Wellington, Wellington Region, New Zealand

Wellington, Wellington Region, New Zealand

I have recently taken on the role of Interim CEO at SJS, albeit on a temporary basis. While this opportunity is a significant one, I also have another exciting chapter awaiting me at Overseer where I will be taking on a new role in December.

Wellington, Wellington Region, New Zealand

Wellington, Wellington Region, New Zealand

Wellington, New Zealand

SJS has transformed from a jobs board to the place where talent meets opportunity. I'm so proud of being part of this evolution. 2020's achievements include delivering innovative new services to students and employers including award winning graduate programmes, internships and permanent roles. I'm excited to have developed our new brand strategy and will re-launch our brand in March 2021. Alongside this we'll have a series of nationwide marketing campaigns to support our new business… Show more SJS has transformed from a jobs board to the place where talent meets opportunity. I'm so proud of being part of this evolution. 2020's achievements include delivering innovative new services to students and employers including award winning graduate programmes, internships and permanent roles. I'm excited to have developed our new brand strategy and will re-launch our brand in March 2021. Alongside this we'll have a series of nationwide marketing campaigns to support our new business development team. This year will also see me lead a full website rebuild with customer insights at the forefront of this process to ensure we deliver the most incredible CX to both our students and employers. Our partnerships are also growing as we work with organisations ranging from government departments like MBIE and MPI, through to startups like Method Recycling, Clearhead and Mutu. These are just some of the incredible initiatives we have underway at SJS, if you'd like to become part of the team please connect, I am always looking for fantastic talent to join us on this amazing journey! Show less

Wellington, New Zealand

Wellington & Wairarapa, New Zealand

I develop and implement brand and marketing strategies across a diverse range of international markets. I increase revenue and profitability through customer insights and connectivity and by providing a point of difference throughout the value chain. Key Responsibilities: Identify and lead strategic brand and marketing initiatives that deliver in three core areas:1. Financial - Drive sales revenue and volume 2. Insights and product development - Deliver insights that feed the… Show more I develop and implement brand and marketing strategies across a diverse range of international markets. I increase revenue and profitability through customer insights and connectivity and by providing a point of difference throughout the value chain. Key Responsibilities: Identify and lead strategic brand and marketing initiatives that deliver in three core areas:1. Financial - Drive sales revenue and volume 2. Insights and product development - Deliver insights that feed the new product development pipeline. Commercialise new products and develop strategic relationships to support the launch of products into new markets. 3. Operations – Lead the product development process, trademarking strategy and brand architecture. Achievements:• Enabled flexibility and cost effectiveness through an agile approach to resourcing. • Delivered substantial saving in OPEX and facilitated the move to a more profitable business model including P&L models, consumer segment, pricing, channel, and product development strategies. • Identified commercial opportunities and risks and outlined strategies to address through interpreting substantial quantitative and qualitative research projects. • Successful launch of a new product range into luxury retail in China. • Ownership of the company’s first China brand and marketing strategy - a multi-channel approach including the launch of e-commerce, social media, websites, in-store activation and brand partnerships. • Created value through a B2B marketing programme using design-thinking methodology. • Created a company-wide culture shift by activating the business strategy, leading the company rebrand of Landcorp to Pāmu. Pāmu represents the move from commodity based to value add business with a focus on customer centric thinking and innovation.• Set and managed team objectives to deliver on financial targets • Led the application that won the Novel Food and Beverage Award 2018. Show less

Enhance and protect New Zealand’s agriculture sector through compliance with the NAIT act and delivery of the TBfree programme. Introduce the OSPRI brand and purpose to the New Zealand public, as it related to the use of 1080 to control bovine TB and the compliance requirements of farmers under the newly introduced NAIT act.Key Responsibilities:• Develop and roll out the OSPRI brand to all local and regional staff and the New Zealand public • Develop and execute the marketing… Show more Enhance and protect New Zealand’s agriculture sector through compliance with the NAIT act and delivery of the TBfree programme. Introduce the OSPRI brand and purpose to the New Zealand public, as it related to the use of 1080 to control bovine TB and the compliance requirements of farmers under the newly introduced NAIT act.Key Responsibilities:• Develop and roll out the OSPRI brand to all local and regional staff and the New Zealand public • Develop and execute the marketing strategy for NAIT to increase compliance with the NAIT act• Develop and execute the social media strategy for TBfree to educate the public and minimise alarmist reactions to the use of 1080 for the eradication of Bovine TB• Financial management including budgeting, forecasting and performance of a $1M campaign budget Key Achievements:• Designed and delivered the first NAIT marketing campaign• Increased positive social media engagement by implementing a social media strategy. The discussion topics were polarising and sensitive – the use of 1080 and the NAIT traceability system. The social media account management was decentralised and had multiple authors operating without guidelines or strategy. I implemented centralised control of the accounts to minimise any risks from spontaneous posting and commentary. This strategy ensured a rapid and on message response to queries and complaints, and removal of damaging and inflammatory content.• Led the team that won national Plain English Awards (one win and three distinctions). A significant accolade for a small team of first time applicants competing against seasoned government agencies and large financial institutions. Third parties including industry experts and peers validated the exceptional quality of the team’s work. I led a monumental shift in communication style, focusing the team on communicating technical and regulatory information in plain English to increase engagement and compliance rates. Show less

Edinburgh, United Kingdom

Drive economic growth throughout Scotland. Increase the value and number of visitors, campaign investment partners and new tourism products through a programme of B2B and B2C marketing campaigns across all major long haul markets Key Responsibilities• Research, develop and implement diverse B2B and B2C marketing strategies for each of the target markets, including the pan-market strategy for the luxury sector and negotiating co- branded partnership campaigns• Manage key account… Show more Drive economic growth throughout Scotland. Increase the value and number of visitors, campaign investment partners and new tourism products through a programme of B2B and B2C marketing campaigns across all major long haul markets Key Responsibilities• Research, develop and implement diverse B2B and B2C marketing strategies for each of the target markets, including the pan-market strategy for the luxury sector and negotiating co- branded partnership campaigns• Manage key account relationships with airlines, industry stakeholders, government organisations, creative, media and PR agencies both nationally and internationally • Manage and develop the long haul international marketing team (Five direct reports)• Generate income and in kind support through commercial partnerships Key Achievements • Increased customer leads, revenue and team engagement by developing a high performing team (five direct reports). I restructured the team, recruiting new talent and supporting existing team members with coaching, mentoring and external counselling services. • Launched a customer loyalty programme in the USA which increased customer numbers and engagement levels• Developed new million dollar commercial partnerships that increased revenue and exceeded product development targets. I achieved this through careful relationship management and negotiation with commercial airline partners such as Qatar airways.• Generated new product and customer leads. I developed, sold and led the first Scottish tourism sales mission to Australasia. Sales contract negotiations resulting from the sales mission were valued at $200K. Show less

London, United Kingdom

Increase corporate investment for the banks broking clients by platinum rated corporate investment companies. Support the sector analysts in building and maintaining relationships with those clients and key corporate investors.Key Responsibilities• Plan, deliver and market products that added-value to corporate broking clients. • Manage global investor conferences showcasing FTSE 100 & FTSE 250 companies to targeted corporate investors.Key Achievements:• $1M+ in… Show more Increase corporate investment for the banks broking clients by platinum rated corporate investment companies. Support the sector analysts in building and maintaining relationships with those clients and key corporate investors.Key Responsibilities• Plan, deliver and market products that added-value to corporate broking clients. • Manage global investor conferences showcasing FTSE 100 & FTSE 250 companies to targeted corporate investors.Key Achievements:• $1M+ in investment business was secured because of a new conferencing product that I developed and marketed. I collaborated with equity research analysts to identify the most attractive broking clients to exhibit and hand selected the investors to attend. Show less

London, United Kingdom

Boost New Zealand's economy by growing the value of international visitors. Establish a network of key customers throughout Southern Europe, secure campaign investment and deliver a range of B2B and B2C marketing campaigns that drive visitor numbers during Rugby World Cup 2011.Key Responsibilities• Manage HR, recruitment, budgeting and financial reporting for operations in the UK and Europe• Identify, plan and facilitate marketing partnerships with airlines, tour operators and… Show more Boost New Zealand's economy by growing the value of international visitors. Establish a network of key customers throughout Southern Europe, secure campaign investment and deliver a range of B2B and B2C marketing campaigns that drive visitor numbers during Rugby World Cup 2011.Key Responsibilities• Manage HR, recruitment, budgeting and financial reporting for operations in the UK and Europe• Identify, plan and facilitate marketing partnerships with airlines, tour operators and non-traditional partners in the UK and France • Deliver B2B and B2C marketing campaigns in France, Italy and Spain including digital, out of home and offline events.Key Achievements:• Exceeded sales targets for Rugby World Cup set by the New Zealand Government. I created a new comprehensive customer base for three international markets and formed strategic partnerships. I delivered successful co-branded marketing campaigns with those strategic partners.• Supported an increase in visitor numbers from all three markets year on year through targeted B2B and B2C campaigns, despite the global economic crisis dramatically affecting overall visitor numbers to New Zealand.• Positioned New Zealand tourism businesses to increase customer base and sales revenue through leading sales missions to new markets and new customers. Show less

Santiago, Chile

Wellington & Wairarapa, New Zealand

Ba Ling, Linguistics

Education record