I provide brand marketing strategy and operations advisory to client C-level executives, leaders, and entrepreneurs on a consulting basis. In this capacity, I conceptualize, architect, and execute integrated strategies including go-to-market plans, brand positioning, market research, and content communications. Key achievements:►Strengthening social media brand equity for a portfolio of real estate sales professionals, managing their accounts, and driving views and followers via the creation and presentation of custom film, podcasts, and other media content campaigns using Sked Social.►Architecting CRM-driven email campaigns for a wealth management firm that accelerated the launch of a new insurance line.

Douglas Elliman Realty, is one of the largest residential brokerage companies in the United States with operations in New York, Florida, California, Texas, Colorado, Nevada, Massachusetts, Connecticut, Maryland, Virginia, and Washington, D.C.I managed the 360º branding, creative, and communications strategy as the embedded marketing partner to a top-grossing agent specializing in ultra-luxury properties ($10M–$30M). As such, I provided leadership in ideating and producing marketing concepts, campaigns, and programs building awareness of both the practice and individual properties, influencing market perception, and driving sales conversions. This included orchestrating creative, content, listing time and action calendars, stagings, email campaigns, social media, print collateral, websites, and owner reports. Key achievements:►Improved new listing positioning via the creation and execution of marketing workflows, including collecting assets, building custom logos and websites, staging the properties, preparing MLS postings, and deploying highly polished email and social campaigns.►Managing a full redesign of the agent's website, guiding the digital agency in establishing the creative vision, building content, organizing media, and deploying a responsive site on time and within budget.►Growing social media presence across Instagram, LinkedIn, YouTube, and TikTok via compelling cadences and day-in-the-life content.►Elevating our brand presentation in property signage, window displays, print collateral, and digital platforms.►Conducting competitive market analysis and financial reporting used in property pricing and marketing campaigns, including targeted direct mail campaigns garnering a 32% response rate (+10% vs. peers.)►Supporting more than 25 sales in 1 year, including the area’s largest transaction to date.

Cervera Real Estate is a leading real estate brokerage and property management company.I was re-engaged to a time-limited role managing business development on behalf of Residences at 1428, an ultra-luxury condominium tower in Miami’s Brickell district with extensive amenities and appointments, assisting the sales organization in broker prospecting, buyer lead generation, and conversion.

I held a dual internship role collaborating on sales and marketing efforts under the President of Development Sales. First, I supported the design and execution of traditional, digital, and social marketing programs; additionally, I led market research and strategic analysis on Miami pre-construction projects, developing insights via complex cash flow modeling, long-horizon revenue projections, and valuation exercises. Key achievements:►Managing the revision of renderings, presentation books, and other marketing materials for the Residences at 1428.►Conducting extensive competitive market research, using the findings to construct a database used to price units and pre-construction projects in Brickell, Downtown Miami, Edgewater, and Bay Harbor Islands.

Ballestas Group is a full-service asset and wealth management firm.I assisted the principals in maximizing the performance of a book of business invested by high-net-worth (HNW)/ultra-high-net-worth (UHNW) client households. For this, I provided leadership and support in building and maintaining client relationships, researching market data for investment strategies, orchestrating account activities and investments, executing due diligence, and providing biweekly client reports on high-risk trade strategies.