Carried out Quant and Quali analysis in research projects for top companies in High-tech, Internet, and Oil industries. Fully involved projects ranging from Loyalty Study, Corporate Reputation Study, and Campaign Pre-Test.• Cooperated on drafting research proposal for reputation /campaign pre-test /loyalty study project to secure new revenue. • Conducted in-depth interview to generate supporting evidence for survey design. Developed questionnaires with limited guidance from seniors and discussion with clients.• Liaised fieldwork team and clients to ensure delivery timeliness. Once acted as liaison to local fieldwork teams and client local offices in 3 European countries in a large-scale cross-national reputation study.• Headed analysis independently to identify the key drivers of reputation/ loyalty and narrated report stories. Delivered results and recommendations to help client align initiatives to stakeholders’ expectations.

Social media operation: Clients included a global hospitality company, and an educational institution, etc.- Developed monthly reports by tracking social media performance, business trends, and customer behaviors to further implement online marketing strategies. - Composed daily posts on Weibo and WeChat to increase site traffic and to create online buzz. Followers of a client increased by approximately 18,000 in 5 months.- Cooperated with team on Cookie Tin campaign for a hospitality company to strengthen brand awareness on social platforms and to promote sales.- Served as media liaison at PR events and campaigns to maintain strong media relationships. - Researched and presented on new business pitches to secure new revenue.

Managed official social media accounts – content creation, brand localization, and author service. - Assisted in online seminars, and closely monitored client concerns through marketing researches.- Generated digital content to promote online campaigns and to communicate brand image.