Emma Baston Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Working across Swisse (Beauty & VMS), Grill’d, Don Smallgoods, Yumi’s

Melbourne, Victoria, Australia

(Clients; Toyota, Australian Super, Australian Unity, Peters Ice cream, Nandos, Taubman's Paint, Saputo Dairy)As the digital lead in the Melbourne office of one of the fastest-growing media agencies nationally, it's my role to oversee the digital team and ensure digital output is of the highest possible standard, ensuring both clients and staff are set up for success by;- Ensuring best possible ROI for a client’s digital media investment, as well as responsibility for the workflow and quality control of the entire Spark Foundry digital activations product.- Working in a collaborative manner with the leadership team and other client planning disciplines to ensure leading solutions that deliver effective campaign and media results - Responsible for supporting, coaching and training the digital team, fully accountable for the output for Melbourne digital activations team ensuring it meets the highest standards.

Melbourne, Victoria, Australia

(Clients; Sirena Tuna (Creative & Social), Pringles, Kellogg's, Freightliner Trucks)Drove the digital agenda within the agency including;- Review and implement new technology to enhance Akkomplice's digital offering - Identify new digital opportunities for clients (predominantly out of scope)- Drive digital-first creative solutions - Ensure all digital channels (paid, owned and earned) best bring to life the clients brand experience- Update agency across all changes in the digital landscape - Work with publishers to create collaborations and content creation that best bring to life our clients brands while leveraging new audiences- Lead digital test and learns such as A/B split testing and Pinterest as an SEM alternative

Melbourne, Australia

Mumbrella presenter.Elevating the digital knowledge and strategy of Pacific's offering as we pivoted towards digital audiences was my core focus. Utilising Pacific's first-party and third-party data to create valuable audience insight (powered by our CDP) which shapes our strategies both around the audience and content creation.Working closely with our Cultural Insights manager to understands shifts in culture (across such industries as auto, beauty, homes) and how brands can stay relevant within this dynamic space from a granular content creation level to the larger brand positioning.As Strategic Director at Pacific Media, it was my role to work with various teams to problem-solve for our clients, digging under the surface to find a human truth or cultural insight which then sets the tone for our solutions. As a publisher who has an intimate relationship with our audience (who paid for our content), we are well placed to understand their mindsets and motivations. This occurs across multiple global brands (Marie Claire, InStyle, Women’s Health, Men’s Health, etc) tapping into passion points across fashion, travel, food, home, and health. Working collaboratively across digital, implementation, brand, and editorial teams, relationship management is paramount to this role, with a high level of stakeholder management and ensuring solutions fit within the brand voice.

Melbourne, Australia

Freelancing for such agencies as Thinkerbell, McCann & GTB.

Melbourne, Australia

Facebook, Melbourne Client Partner, Retail (May – Aug) Auto (Aug - April)Clients (Retail): Bonds, Myer, Adidas, Nike, The Good GuysClients: (Auto) Holden, Nissan, Mazda, Ford, Renault, BMW, Mini, During my role as Client Partner at facebook, I honed my entrepreneurial spirit - navigating ambiguity and ruthlessly prioritising to meet targets. This autonomous role required me to draw upon the latest in technology and digital know-how to answer the commercial objectives of my clients across the retail and auto vertical. I developed a deep understanding of audience targeting, how to identify and talk to high-value audiences and reach them with a full-funnel approach. I worked with local and global experts to ensure my output was of the highest level, taking global insights and adapting them to the local market.

Melbourne, Australia

Clients: Coles, Target, K-Mart, AGL, Maurice BlackburnWorking on Australia’s largest retail group (Westfarmers) in the Head of Digital roleat Universal McCann, I was responsible for motivating, educating and guiding the digital teamas well as providing strategic leadership. I was the glue between digital specialist teams,bringing together cohesive planning across display, mobile, social and search teams. I alsoapplied a commercial lens to our recommendations to ensure sustainable growth for bothclient and agency.

Melbourne, Australia

Clients include; Asahi Breweries, WA Tourism, Spirit of Tasmania, Kailis Jewellery, National Home Doctors Service, CARE Australia, VicSupercummins&partners is Australia’s leading independent creative: media agency. Embracing a return to the full-service model. Setting up the digital media offering within cummins&partners, including setting up digital processes, best practice and benchmarks for the agency. Overseeing all planning and negotiations for the agency – ensure the highest level of client satisfaction across all touchpoints.Rolling out internal and external digital training – serving as a thought leader. Growing digital spend across all media clients via education, relationship building and delivering the highest level of service. Working collaboratively with cross-functional teams within the agency from strategy to creative as well at the Head of Digital & Digital Strategist. Assisting during the pitch process to ensure the highest level of Digital Media Strategy is represented.

Melbourne, Australia

Clients; Ford, NAB (National Australia Bank)- (Everyday banking, Travelcard, social and sponsorship accounts), Jenny Craig, CPA (Chartered Professional Accountant) Delivering strategic and technical service and adding value for some of Australia's largest brands, including planning and reporting on large, always-on digital campaigns for NAB, to help grow their presence in social Overseeing day-to-day digital planning and client servicing. Capable across all stages of digital campaigns. From planning, client presentations, to adserving, reporting, and creating digital insights to move forward with.Experience across not only display campaigns but also, SEO, SEM, social media, mobile, re-targeting, smart versioning, social currency, and ad exchanges.Developing the clients’ and other agency members knowledge of the digital environment and encourage its use in media planning.Help the growth and development of the Interaction business.

Melbourne, Australia

Major web development - working with developers to produce scope documents and CMS development. Production management / trafficking of tasks from creative through to going live.Also, daily client liaison, updating WIP, producing estimates and time lines for jobs, developing digital advertising strategies that consider the full range of communications choices, including SEM,SEO, adwords, e- Newsletters, online display advertising.

Perth, Australia

Primary responsibilities include: Daily client liaison: developing creative briefs; producing estimates and timelines for jobs; running weekly Work In progress meetings; Production management/ trafficking of material from creative to studio through to dispatch, across all media above and below the line.